PinGuru
Wednesday, October 3, 2012
Pinterest Marketing for Increased Cashflow Webinar
Pinterest Marketing for increased Cashflow may also be seen on Youtube:
http://www.youtube.com/watch?v=jX306y6PUMg
Friday, September 28, 2012
Turning Pinterest Traffic into Residual Cashflow Webinar Text #5
PinAnalytics
Welcome
to the final video within the Pinterest Dividends Series
…titled PinAnalytics!”…
…titled PinAnalytics!”…
Our final video in the series
will unravel a
systematic approach to tracking
your PinAnalytics.
Here, I will be discussing how
important it will be to
monitor your progress and scale
your upcoming
Pinterest traffic.
A tremendous mentor for me,
Thomas Monson,
has been quoted to say, “
“When we deal in generalities, we
shall never succeed.
When we deal in specifics, we
shall rarely have a failure.
When performance is measured,
performance improves.
When performance is measured and
reported, the rate of performance accelerates.”
Whether you are using Pinterest
to generate traffic to a blog, are a small business entrepreneur, or a
corporate company, this principle has application. Our last video provides many
hidden gems you don’t want to miss!
Now…
close any other programs running…
You will need to and want to devote all your time… attention… and energy to this video
You will need to and want to devote all your time… attention… and energy to this video
If you
are following the step by step process and monitoring your week to week
success…
I hope all will update me with your progress at guruexpert.blogspot.com or pinguru83@gmail.com
(4 second pause)
-The focus of each of these 5 videos is
Turning Pinterest Traffic into Residual Cashflow for your business!
I hope all will update me with your progress at guruexpert.blogspot.com or pinguru83@gmail.com
(4 second pause)
-The focus of each of these 5 videos is
Turning Pinterest Traffic into Residual Cashflow for your business!
I am confident the principles shared today and throughout this series will empower any practioner of the principles taught to significantly increase your bottom line!!!
4-Before we move into the details this video… Please write down any questions you have now and later in the presentation…
I’m certain many of your questions and curiosities will be answered during the video. During this presentation, there will be opportunities to ask these questions as they pertain to our current topic of conversation…
Now, let’s walk through the 3 Expectations of this video….
1) Walkthrough
2) PinAnalytics Overview
3) Selecting Metrics
My #1 Objective of this video is for you to gain a vision of how easy it is to track your Pinterest progress in order for you, and potentially a pinterest team, to effectively measure your success!
1)
-In the
last video I walked through how to become friends with people in your niche…
here is how to invite them to the party… note: just as at any party… it will be
to your benefit to reach out to those individuals who have the most popular
profiles…
I would spend 80% of your time marketing to these individuals.. and I
would consistently like.. comment… re-pin… over the course of a couple weeks
before sending them your personal invitation to the party
… if you
have been actively applying the tools I’ve shared over the course of about a
month… then you should be ready to comfortably invite people to join your
community boards in about a week. Then… just like Russell… you will find your
followers multiply Exponentially!!! Russell Received about 1,000 followers in
about a month after developing his profile! Business Traffic will increase
dramatically if you craft your PInterest Profile as I’ve indicated over the
past few videos!
(Walkthrough)
Now, let’s
walk through the process of pinning to your community board..
2)
Now
that you are trained Pinterest Marketing Pro’s…
You will
want to step track your Pinterest Traffic with your choice of analytics… my
favorite is Google Analytics… As for your progress within the Pinterest
platform… I use PinReach.com… Let’s take a look…
3)
When
Selecting metrics you will want to consider…
Great
Questions Everyone!
Well… This
has been PinAnalytics!
the 3
Expectations of this video….
1) Walkthrough
2) PinAnalytics Overview
3) Selecting Metrics
1) Walkthrough
2) PinAnalytics Overview
3) Selecting Metrics
My #1 Objective of this video is for you to gain a vision of how easy it is to track your Pinterest progress in order for you, and potentially a pinterest team, to effectively measure your success!
In our final video in the series I have unraveled a systematic approach to tracking your PinAnalytics. We’ve discussed how important it is to monitor your progress and scale your upcoming Pinterest traffic.
Remember
what Thomas Monson, said about the power of accountability, “When we deal in
generalities, we shall never succeed. When we deal in specifics, we shall
rarely have a failure. When performance is measured, performance improves. When
performance is measured and reported, the rate of performance accelerates.”
This has been s a special sneak peak of how to market a business with Pinterest …. in a couple weeks you will be able to purchase this video series… super exciting!
Until then, consider checking
guruexpert.blogspot.com
Where you will find the text for
each webinar
in case you misunderstood
anything.
Guruexpert.blogspot.com will also
guide you through
Many bonus marketing tips not
mentioned in this series.
My name is Lance King. This has
been Pinterest Dividends.
Thanks for watching
Friday, September 7, 2012
Turning Pinterest Traffic into Residual Cashflow Webinar Text #4
Leveraging PinPower to Go-Viral
Welcome to the fourth of five videos within the Pinterest Dividends Series
…titled Leveraging PinPower to Go-Viral!”…
“To
sum-up what this means—you may have
used or heard others use the word “VIRAL…?”
Well… friends… what excites me and so many
others is how much even just one effective Pin,
if pinned at the right time, with the right content,
can go from one impression to thousands in just
minutes… this is going to be one of the most important videos in the series! You’ll see why in a minute!
If you have recently joined the webinar… e-mail pinguru83@gmail.com so you can watch the 1st of the series… this video tells my story and illustrates the reason for this series!! So e-mail pinguru83@gmail.com!
With this… and—the remaining video, you will be able to peak over my shoulder as I walk through how to increase traffic to your business website or brick and mortar! You’ll want to
want to mark your calendars for our last video next Friday from 4-5pm MST!
used or heard others use the word “VIRAL…?”
Well… friends… what excites me and so many
others is how much even just one effective Pin,
if pinned at the right time, with the right content,
can go from one impression to thousands in just
minutes… this is going to be one of the most important videos in the series! You’ll see why in a minute!
If you have recently joined the webinar… e-mail pinguru83@gmail.com so you can watch the 1st of the series… this video tells my story and illustrates the reason for this series!! So e-mail pinguru83@gmail.com!
With this… and—the remaining video, you will be able to peak over my shoulder as I walk through how to increase traffic to your business website or brick and mortar! You’ll want to
want to mark your calendars for our last video next Friday from 4-5pm MST!
Trust me, this will be one of the BEST spent hours for your business…
and as you may recall on the advertisement for this webinar series…
This is a special sneak peak of how to market with Pinterest …. After these live videos have run their course… this series will come at a monetary price! More on that later…
Now…
close any other programs running…
You will need to and want to devote all your time… attention… and energy to this video
If you are following the step by step process and monitoring your week to week success…
I hope all will update me with your progress at guruexpert.blogspot.com or pinguru83@gmail.com
(4 second pause)
-The focus of each of these 5 videos is
Turning Pinterest Traffic into Residual Cashflow for your business!
You will need to and want to devote all your time… attention… and energy to this video
If you are following the step by step process and monitoring your week to week success…
I hope all will update me with your progress at guruexpert.blogspot.com or pinguru83@gmail.com
(4 second pause)
-The focus of each of these 5 videos is
Turning Pinterest Traffic into Residual Cashflow for your business!
I am confident the principles shared today and throughout this series will empower any practioner of the principles taught to signfificantly increase your bottom line!!!
4-Before we move into the details this video… Please write down
any questions you have now and later in the presentation…
I’m certain many of your questions and curiosities will be answered during the video. During this presentation, there will be opportunities
To ask these questions as they pertain to our current topic of conversation…
Now, let’s walk through the 3 Expectations of this video….
1) Timing your PinContent
2) Targeting your Market Segment
3) Building Community Boards to increase Popularity!
My #1 Objective of this video is for you to begin enjoying the POWER of Pinterest this next week! If… and only if you apply the simple, step-by-step principles discussed today… will you begin experiencing the Pinterest Dividends to your website your brick and mortar… You really will be AMAZED!
(4 second pause)
To recap the power of Pinterest…
As you now know…Pinterest has the attention of millions of businesses.
You being one of them….
This may be because, according to a recent referral traffic report published by Shareaholic,
In 2011… Pinterest drove more traffic than LinkedIn, Google Plus, Reddit, and Youtube…combined.
This young online marketing platform is in its infancy …. I know the power behind this platform because I receive over 15,000 pageviews blogging each month… Imagine the power of Pinterest for your business….
1) Okay…
now that you know how to develop your Pincontent from our Content Pinstrategy
video… It is EXTREMELY important to know when to Pin your content ….to ensure
your content is displayed within your target market---before the world!!!
Now…
before pinning your content you should check two things… one… that your
Offerboards have all been categorized based on your target market… being that
the majority of my pincontent is fitness and nutrition products I have most of
my Offerboards segmented within categories of Health & Fitness and Food
& Drink… be certain each of your boards have been properly categorized
based on what you will be spending 80 percent of your time pinning to…I
strongly recommend not having each of your boards under a different category…
unless the title of your Offerboard is so clearly defined there is NO POSSIBLE
WAY you would forget which category it is being branded under.
You are
now looking at an analytic that illustrates a track record of when the majority
of people pin… this can be found at guruexpert.blogspot.com within the July month…
the analytic is found within the blog titled “Going Viral on Pinterest: Driving
Big Traffic and Making Pinterest a Real Marketing Solution...written about
Instructographics.. as discussed in our Content Pinstrategy video…a blog post
is written by Cobly Almond.
Back to
the Analytics… Immediately… what do you notice? … See the Two Peaks?!! This may
seem Obvious.. but this is when people on the East Coast are waking up.. why do
I focus on the East Coast… well … it’s because the majority of people in the
United States are on the East Coast… at least the people who are on Pinterest…
This graph illustrates an average trend where people are waking up… then
checking Pinterest… then … after work… more Pinterest… People are addicted to
Pinterest… I joke that my next video series will be called Pinterets Addicts
Recovery System!...
I have
found the best time to pin is between 4AM (MST) or 6AM (EST) and 4PM (MST) or 6
PM (EST).
You may
say… well… what I can expect if I pin at those times??? Well… you will
potentially find thousands of pageviews to your website and several additional
followers for starters…
As you
remember …. As soon as you pin at these times… your Pincontent will immediately
arrive on the top of the category page…before the entire Pinterest Community
within that specific segment. So.. make it COUNT!! These pins should be your
bread and butter pins… hopefully you will follow the instruction from our last
video… Content Pinstrategy… and build your Instructographics to debut at these
times…
One word
of caution…so you aren’t sending me hate mail if your pin isn’t posted
immediately after you pin at these times… allow me to recommend creating a
couple of pinterest profiles around specific offers… then consider pinning your
Pincontent from one profile… evaluating the category board to see whether or
not it is being marketed to your segement… if it is… Fantastic… if not… Pin
from a different Profile… I have found it best to have each profile opened in
different web browsers…
Questions?
-What
browser? Google chrome and Firefox
2) Ok..
Now on to Targeting your Market Segment … it has been said that if you want
more friends in life you must first be a friend! It has also been said that you
become the 5 people you associate with the most… therefore… don’t you find that
most people tend to congregate with those with their own values and interests?
(Demonstrate
how to connect within market segment)
Questions?
-How
targeted should I be when following others?
-How long
should I build relationships?
3)
Building Community Boards to increase Popularity! What do I mean by popularity?
Well…Russell Brunson once said that social media marketing is much like going to
a party… when at the part you will be the LIFE of the party if you are
constantly adding value in what you have to offer other people—just imagine how
popular a person becomes when they show up with the food and beverages… we will
now apply this principle to Pinterest by creating the party… adding value to
the party… and then inviting others to join.
First
thing to note…you must ask yourselves… within my market segment.. what are THE
most valueable variables that motivate a person to subscribe to this market?
With the Fitness industry… Food is a Tremendous topic people connect with. For
the Travel industry… holidays… what do people immediately connect with within
your industry?
Since you
have been watching you’ve most likely evaluated the popular vision boards
people create within your target market… you’ve most likely created a board to
mirror the average of these vision boards… now… let’s invite people to join the
party…
Let’s
make this Offerboard into a Communityboard…the ulitimate advantages of joining the
party is that a person will have an already developed visionboard around their
passions and aspirations in life!
A minute
ago I walked through how to become friends with people in your niche… here is
how to invite them to the party… note: just as at any party… it will be to your
benefit to reach out to those individuals who have the most popular profiles… I
would spend 80% of your time marketing to these individuals.. and I would
consistently like.. comment… re-pin… over the course of a couple weeks before
sending them your personal invitation to the party.
Before
showing you how to build this board correctly… refer to Russell Brunson’s
profile… While marketing for this profile page… I spent weeks developing this
page before inviting others to join specific community boards… if you have been
actively applying the tools I’ve shared over the course of about a month… then
you should be ready to comfortably invite people to join your community boards
in about a week. Then… just like Russell… you will find your followers multiply
Exponentially!!! Russell Received about 1,000 followers in about a month after
developing his profile! Business Traffic will increase dramatically if you
craft your PInterest Profile as I’ve indicated over the past few videos!
(Demonstrate
How to create Community Board)
Questions?
-Can I
remove a person if they are posting images that are not appropriate?
Yes,
simply remove them from the same place you invited them…
Great
Questions Everyone! This has been Leveraging PinPower to Go-Viral on
Pinterest!!
the 3
Expectations of this video….
1) Timing your PinContent
2) Targeting your Market Segment
3) Building Community Boards to increase Popularity!
My #1 Objective of this video is for you to begin enjoying the POWER of Pinterest this next week! If… and only if you apply the simple, step-by-step principles discussed today… will you begin experiencing the Pinterest Dividends to your website your brick and mortar… You really will be AMAZED!
Last item of business in this presentation…our final video in the series will unravel a systematic approach to tracking your PinAnalytics. Here, I will be discussing how important it will be to monitor your progress and scale your upcoming Pinterest traffic. A tremendous mentor for me, Thomas Monson, has been quoted to say, ““When we deal in generalities, we shall never succeed. When we deal in specifics, we shall rarely have a failure. When performance is measured, performance improves. When performance is measured and reported, the rate of performance accelerates.” Whether you are using Pinterest to generate traffic to a blog, are a small business entrepreneur, or a corporate company, this principle has application. Our last video provides many hidden gems you don’t want to miss!
Mark your calendars for the Final Video in the Series! NEXT Friday from 4-5pm MST! Trust me, this will be one of the BEST spent hours for your business… and as you may recall on the advertisement for this webinar series… This is a special sneak peak of how to market with Pinterest …. After these live videos have run their course… this series will come at a monetary price!
1) Timing your PinContent
2) Targeting your Market Segment
3) Building Community Boards to increase Popularity!
My #1 Objective of this video is for you to begin enjoying the POWER of Pinterest this next week! If… and only if you apply the simple, step-by-step principles discussed today… will you begin experiencing the Pinterest Dividends to your website your brick and mortar… You really will be AMAZED!
Last item of business in this presentation…our final video in the series will unravel a systematic approach to tracking your PinAnalytics. Here, I will be discussing how important it will be to monitor your progress and scale your upcoming Pinterest traffic. A tremendous mentor for me, Thomas Monson, has been quoted to say, ““When we deal in generalities, we shall never succeed. When we deal in specifics, we shall rarely have a failure. When performance is measured, performance improves. When performance is measured and reported, the rate of performance accelerates.” Whether you are using Pinterest to generate traffic to a blog, are a small business entrepreneur, or a corporate company, this principle has application. Our last video provides many hidden gems you don’t want to miss!
Mark your calendars for the Final Video in the Series! NEXT Friday from 4-5pm MST! Trust me, this will be one of the BEST spent hours for your business… and as you may recall on the advertisement for this webinar series… This is a special sneak peak of how to market with Pinterest …. After these live videos have run their course… this series will come at a monetary price!
Consider
checking guruexpert.blogspot.com for each webinar typed out in case you
misunderstood anything we’ve discussed today… most likely because I’ve talked
too fast…
That’s it
for our presentation… I’m Lance King. Looking forward to connecting with you
next Friday at 4pm Mountain Standard Time for our last webinar!
Thanks. I hope this has been a value for you…many questions should have been answered… if not.. they will be in our next presentation. From now until then begin exploring Pinterest by setting up your profile page… If you need an invitation to become a user e-mail pinguru83@gmail.com. I especially hope you now have a greater vision of how pinterest can generate leads for your business!!!
Thanks. I hope this has been a value for you…many questions should have been answered… if not.. they will be in our next presentation. From now until then begin exploring Pinterest by setting up your profile page… If you need an invitation to become a user e-mail pinguru83@gmail.com. I especially hope you now have a greater vision of how pinterest can generate leads for your business!!!
Happy Pinning!
Thursday, September 6, 2012
Turning Pinterest Traffic into Residual Cashflow Webinar Text #3
Content Pinstrategy
Welcome to the third of five videos within
the Pinterest Dividends Series
…titled Content Pinstrategy… Whether you are brand
new to pinterest or are already pinning and generating traffic to your business
,
video three, titled, “Content PinStrategy,”
will inform you on how to pin effective content
that will captivate viewers and generate leads
for your business, instantly!
If you have recently joined the webinar…
e-mail pinguru83@gmail.com so you can watch the 1st of the series… this video
tells my story and illustrates the reason for this series!! So e-mail
pinguru83@gmail.com!
With this… and--All subsequent videos, you will
want to mark your calendars for the next four Fridays from 4-5pm MST!
Trust me, this will be one of the BEST spent hours for your business…
and as you may recall on the advertisement for this webinar series…
This is a special sneak peak of how to market with Pinterest …. After
these live videos have run their course… this series will come at a
monetary price! More on that later… Now… close any other programs running…
You will need to and want to devote all your time… attention… and energy to this video
If you are following the step by step process and monitoring your week to week success…
In order to have both the presentation and your pinterest profile open simultaneously you will want to…
With this… and--All subsequent videos, you will
want to mark your calendars for the next four Fridays from 4-5pm MST!
Trust me, this will be one of the BEST spent hours for your business…
and as you may recall on the advertisement for this webinar series…
This is a special sneak peak of how to market with Pinterest …. After
these live videos have run their course… this series will come at a
monetary price! More on that later… Now… close any other programs running…
You will need to and want to devote all your time… attention… and energy to this video
If you are following the step by step process and monitoring your week to week success…
In order to have both the presentation and your pinterest profile open simultaneously you will want to…
I hope all viewers are taking this actionable investment… I hope all will update me
With their progress at guruexpert.blogspot.com
(4 second pause)
-The focus of each of these 5 videos is
Turning Pinterest Traffic into Residual Cashflow for your business!
I am confident the principles shared today and throughout this series
will empower any practioner of the principles taught to witnesss
this become a reality!!!
4-Before we move into the details this video… Please write down
any questions you have now and later in the presentation…
I’m certain many of your questions and
curiosities will be answered during the video. During this presentation, there
will be opportunities
To ask these questions as they pertain to our
current topic of conversation…
Now, let’s walk through the 3 Expectations of this video….
Now, let’s walk through the 3 Expectations of this video….
1) What Type of Content
2) How to Create Effective PinContent
3) When to Pin Content
My #1 Objective of this video is to empower
viewers to effectively develop
content that will captivate your market and stimulate their interest in the content behind the picture.
content that will captivate your market and stimulate their interest in the content behind the picture.
(4 second pause)
To recap the power of Pinterest…
As you now know…Pinterest has the attention of millions of businesses.
You being one of them….
This may be because, according to a recent referral traffic report published by Shareaholic,
In 2011… Pinterest drove more traffic than LinkedIn, Google Plus, Reddit, and Youtube…combined.
This young online marketing platform is in its infancy …. I know the power behind this platform because I receive over 15,000 pageviews blogging each month… Imagine the power of Pinterest for your business….
1)
What Type of Content matters… Now displayed on the screen are analytics
from a single piece of content pinned by Colby Almond, an online marketer, on
March 6, 2012. If you look closely… you will find that in just six days…Colby
received 113,908 pageviews [107K unique] with an audience that spent, on
average, almost three minutes on his website!!! Incredible isn’t it?!!!
The Best part about Pinterest content is that
once content hits its peak the traffic doesn’t stop there… with the tremendous
increase in unique visitors and the ability Pinterest users have to “re-pin”
and share pins… content will continue to generate daily traffic for about 4
weeks and more…
Now… what type of content has the ability to
go viral on Pinterest? Well… frist… it’s importatnt to remember the audience
you are targeting your content to…as mentioned in our previous video Offerboard
Profile Page… Colby says understanding the Pinterest community is a critical
component in knowing what type of content to pin…He said, “When I started
researching how to better understand the Pinterest community and its users I
was met with some criticism. Being told “I’m revoking your man-card” or “you’re
wasting your time” were the most frequent.
…However, as I soon began seeing results my
peers began to ask me if I was casting some type of voodoo magic over the
Pinterest users. I have played D&D before and I do have a set of dice,
however, I am no magic user when it comes to Pinterest. It’s about knowing what
the community wants.”
Additionally… while throwing a picture of
cute animals or Ryan Renolds with his shirt off will most likely get you
thousands of repins… you will not receive many pageviews to your website as a
result… here’s why….
Pinterest users are looking for something
creative for their vision boards… something they can re-pin and share with
others.
Oh… and one more thing—By now you may have
noticed that Pinterest contains thousands of infographics… (pause 3 seconds) …
this is one of those things where … just because everyone is doing it doesn’t
mean you should! …In order to have your content go viral on Pinterest… you need
two things…. Followers… or … for your picture to be seen on the popular
category pages….at a specific time of the day…. More on this later….
But first….
Let’s look at some examples of effective
content within the fitness industry and travel industry.
To find the most popular pins for any market,
simply type your subject within the search box.
Also… see if you can identify a few common
themes with the pictures we look at together!
Keyword: exercise…
1-Many of the pins illustrate the result of
Having a specific product or service! #fitness
(eat right, exercise, sleep enough)
2-Also… several of the most popular pins
illustrate a process… (fitness)
3-Third… you will find the most successful
pins are what are Colby Almond calls “instructographics”
Because Fitness is an act of taking a current
physical condition and using a process to mold and shape a body into more
refined physical condition… these three types of pins will be most effective. If
your business has a similar service as the fitness industry… stimulating some
sort of change with some sort of process, then consider ways you too can 1) use
pictures that illustrate the end in mind, 2) use pictures that illustrate a
process, and 3) use pictures that are instructographics…. What are
instructographics? …they are a vertical image of ideas or steps that guide a
viewer to a specific result! (Lego Wall)
When a person clicks on an instructographic
they will then be directed to the website where the process is laid out in
great detail. For example…my blog has the details of the process of how to
create a healthy granola bar… each of these images can also be pinned… however…
if you pinned any of these images independent of pinning the instructographic
you’ve created… based on what you now know…which pictures do you think would be
most effective to pin?
1) I would pin a picture that shows the end
in mind
2) you may pin a picture that shows the
process… this could stimulate the curiosity of a user to see what the end
product will look like—be certain the picture contains enough of the process
that your market has a pretty-good-idea of what the final deliverable will be.
If you only posted the picture of the honey… ya…
3) or 3rd… if you have the
instructographic on the website … you will have that content to pin as you
see-fit!
Questions?
Keyword: vacation
Coming back to the travel industry… what do
you notice…. You may have noticed that most of the pictures have the
end-in-mind…in my opinion… this will be the majority of the images you would
pin within this industry… Additionally.. you mahy have noticed that there are
several of the same pictures pinned within this page… this is a good thing…
this means that others who have pinned the image to their vision board are also
receiving re-pinns from their followers…
Questions?
Let’s now talk about the 3 steps to consider
when creating Effective PinContent: After identifying patterns within your
market segment—
1) Create an Idea
2) Design the PinContent
3) Upload Content to Pinterest or Client Site
àif you upload directly to pinterst you can add a url after it is
uploaded. I will show you what I mean in just a minute!
4) Size Matters! Since Colby Almond is expert
in content creation, let’s read from his article, “What’s the difference between 40 visitors to
your site from an instructographic and 40,000? The size of your content. As
long as your content is longer than 2,500 pixels it will be unreadable by the
Pinterest users. Anything smaller and Pinterest will magnify the image so that
it's readable on the site (meaning there's no reason to click through to your
page). This forces them to click on your submission, through to your page to
view the content. If it’s something that’s worth reading and creative, this is
a necessity. If it’s longer than 5,000 pixels, then create a simple 300x300
pixel button outlining your graphic. The reason for this is because the “like”
and “repin” buttons are at the top of the submission. If they have to scroll
too far town to view the entire piece, chances are they aren’t going to scroll
up to click on those buttons. For me the ideal image is 600x3000 pixels.”
Simple enough? Questions?
Now… if you wanted to create something like
photoshop, without taking classes in order to understand photo editing… you may
consider using Microsoft excel… this is something John Parkes taught me a
couple months ago and it has given me a huge confidence boost—as I’m sure it
will you… (excel example: baby at the beach)
Now simply follow the upload process…
3) When to Pin Content
Okay… now that you know how to develop your Pincontent…
It is important to know when to Pin you content to ensure your content is
displayed within your target market---before the world! I have found the best
time to pin is between 4AM (MST) or 6AM (EST) and 4PM (MST) or 6 PM (EST). This
is all I can tell you for now… more in our next video… and don’t worry…
You will be
rewarded for your efforts when we
arrive at
video four… Here you will discover
“Leveraging PinPower
to Go-Viral!”
To sum-up
what this means—you may have
used or
heard others use the word “VIRAL…?”
Well… friends… what excites me and so many
others is
how much even just one effective Pin,
if pinned at
the right time, with the right content,
can go from
one impression to thousands in just
minutes… that’s all I will say… I’ve probably said too
much!
This will be the case with many of the subsequent videos, so
you will want to mark your calendars for the next four Fridays from 4-5pm MST!
Trust me, this will be one of the BEST spent hours for your business… and as
you may recall on the advertisement for this webinar series… This is a special
sneak peak of how to market with Pinterest …. After these live videos have run
their course… this series will come at a monetary price!
That’s it for our presentation… I’m Lance King. Looking
forward to connecting with you next Friday at 4pm Mountain Standard Time.
Thanks. I hope this has been a value for you…many questions
should have been answered… if not.. they will be in our next presentation. From
now until then begin exploring Pinterest by setting up your profile page… If
you need an invitation to become a user e-mail pinguru83@gmail.com. I
especially hope you now have a greater vision of how pinterest can generate
leads for your business!!! Happy Pinning!
Wednesday, September 5, 2012
Turning Pinterest Traffic into Residual Cashflow Webinar Text #2
Offerboard Profile Page
Welcome to the second video within the Pinterest Dividends Series
…titled Offerboard Profile Page… will be talking about how to create
your pinterest profile to reflect your business offers—This video will
be absolutely critical in perpetuating your pinterest traffic forward
because you will be able to peak over my shoulder as I walk you
through the process of how to create your Pinterest Brand~!
If you have recently joined the webinar… e-mail pinguru83@gmail.com so you can watch the 1st of the series… this video tells my story and illustrates the reason for this series!! So e-mail pinguru83….
With this All subsequent videos, you will
want to mark your calendars for the next four Fridays from 4-5pm EST!
Trust me, this will be one of the BEST spent hours for your business…
and as you may recall on the advertisement for this webinar series…
This is a special sneak peak of how to market with Pinterest …. After
these live videos have run their course… this series will come at a
monetary price! More on that later… Now… close any other programs running…
You will need to and want to devote all your time… attention… and energy to this video
If you are following the step by step process and monitoring your week to week success…
In order to have both the presentation and your pinterest profile open simultaneously you will wantto…
I hope all viewers are taking this actionable investment… I hope all will update me
With their progress at guruexpert.blogspot.com
(4 second pause)
-The focus of each of these 5 videos is
Turning Pinterest Traffic into Residual Cashflow for your business!
I am confident the principles shared today and throughout this series
will empower any practioner of the principles taught to witnesss
this become a reality!!!
4-Before we move into the details this video… Please write down
any questions you have now and later in the presentation…
I’m certain many of your questions and curiosities will be
answered during the video. During this presentation, there will be opportunities
To ask these questions as they pertain to our
current topic of conversation…
Now, let’s walk through the 3 Expectations of this video….
First…. Whether you are already a Pinterest user and are actively
Marketing or are developing your Pinterest Profile from the ground up…
You WILL gain effective insights into
1) Your Pinterest Audience
2) Effectively developing your Pinterest Profile Page
3) Gain a Pinfollowing Today!
My #1 Objective of this video is to motivate viewers to effectively develop
Their Pinterest Profile and begin cultivating an active community of followers today!
(4 second pause)
To recap the power of Pinterest…
As you now know…Pinterest has the attention of millions of businesses.
You being one of them….
This may be because, according to a recent referral traffic report published by Shareaholic,
In 2011… Pinterest drove more traffic than LinkedIn, Google Plus, Reddit, and Youtube…combined.
This chart… found on my blog… shows Pinterest being just .01% behind Twitter for the 4th Spot
and .02% behind Google, who currently sits in 3rd place. How Amazing is that! This young online marketingis in its infancy …. I know the power behind this platform because
I receive over 10,000 pageviews blogging each month… Imagine the power of Pinterest
For your business…. Awesome!
Now, let’s walk through the 3 Expectations of this video….
First…. Whether you are already a Pinterest user and are actively
Marketing or are developing your Pinterest Profile from the ground up…
You WILL gain effective insights into
1) Your Pinterest Audience
2) Effectively developing your Pinterest Profile Page
3) Gain a Pinfollowing Today!
My #1 Objective of this video is to motivate viewers to effectively develop
Their Pinterest Profile and begin cultivating an active community of followers today!
(4 second pause)
To recap the power of Pinterest…
As you now know…Pinterest has the attention of millions of businesses.
You being one of them….
This may be because, according to a recent referral traffic report published by Shareaholic,
In 2011… Pinterest drove more traffic than LinkedIn, Google Plus, Reddit, and Youtube…combined.
This chart… found on my blog… shows Pinterest being just .01% behind Twitter for the 4th Spot
and .02% behind Google, who currently sits in 3rd place. How Amazing is that! This young online marketingis in its infancy …. I know the power behind this platform because
I receive over 10,000 pageviews blogging each month… Imagine the power of Pinterest
For your business…. Awesome!
Do you have you Pin It button installed on
your toolbar?
As promised… I will take about a minute showing you how to do this…
As … this will be the first item of business upon becoming a member of this community!
Regardless of where you are at within Pinterest… move your mouse over the “About” text
in the top left-hand corner of Pinterest…
as indicated in the text below …. You first ensure your bookmarks toolbar is Displayed
… With Google Chrome…This is done by clicking on the wrench icon on the vey upright
corner of your browser screen… by the way … if using a different browser…
the video below will act as 50 second guide…
As promised… I will take about a minute showing you how to do this…
As … this will be the first item of business upon becoming a member of this community!
Regardless of where you are at within Pinterest… move your mouse over the “About” text
in the top left-hand corner of Pinterest…
as indicated in the text below …. You first ensure your bookmarks toolbar is Displayed
… With Google Chrome…This is done by clicking on the wrench icon on the vey upright
corner of your browser screen… by the way … if using a different browser…
the video below will act as 50 second guide…
After clicking the wrench icon… scroll over bookmarks… then… show bookmarks bar…
This tool bar should now be displayed… Now… simply drag the Pin It button to the toolbar!
Easy Enough, right? You have now unlocked the ability to Pin any picture, video, and even banner ads from almost any webpage to a Pinboard on Pinterest…
Moving forward… as you probably know...even more important than understanding your
Product or service… is understanding the market segment you are attracting!
It is important to remember that you are entering a community of people
who primarily use this networking platform to simply organize and share pictures they value.
These men and women most likely joined Pinterest because they are
passionate about building a profile of valuable images that will benefit
both themselves and others following. Therefore it is important to post
quality pictures that will more than draw others to a business offer,
but will help them see that you are a person with similar interests.
Now, you may be thinking.. .Lance… this is common knowledge
With ALL social networking sites… I preface the development of your
Pinterest Profile because… if done Effectively… you could benefit
Having followers at this capacity…. Leandro Toledo is one example of
how important it is to consider your own interests and that of others…
Leandro has about 900,000 followers…. Yeah… he’s pretty much a SUPERSTAR!
…People know him….
Seriously though… This is powerful! What do these followers mean?
This means that Anytime he pins a picture… that picture is displayed on the top of his followers
Pinterest Page…. If at ANYTIME Anyone of his 900,000 followers repin any of his pins throughout the day
… that pin would then be displayed at the top of his/her follower Pinterest Page.
From there… if any of their followers repin that pin… yeah… I think you get the idea…
Have you ever heard of a link chain… an MLM… similar model? Powerful! More related to
The Strategy of pinning in our next video! You’ll love it!
(pause 4 seconds)
Note the description for Leandro’s profile page… He is passionate about creativity … especially humor…
He says he is here because he loves sharing the things he finds interesting…
Leandro is a model example of the average contributor to Pinterest…
And his profile has been an excellent example of what an
effective Profile Page looks like… let’s talk about the details of what makes up an
effective profile page!
When looking at this profile…What is are the first things that captivate?
(4 second pause)
The first may be the picture… then… the description….(aka the story)
…after your eyes scan the person’s story…you may notice the facebook and other icons..
What will inevitablely catch your eye is the content below…
Let’s look a little deeper into these three… the picture…story… icons… then we’ll look into the content …
When creating a picture for a business… remember three things…
First… the face, image, or avatar becomes the only image the viewer has to connect
you with your content
Second… the image should reflect the content being pinned
And third…as people connect with your pinboards and images they will see your profile
picture often.... therefore create a profile picture that people can see clearly... if an image of
a person...be certain the picture makes a good use of the space provided. Because this is a picture-oriented social community... profile pictures matter!
Let’s look at a couple of other examples to
reference…
Questions?
When creating your description, consider
these three things:
1) This is your opportunity to tell your story in 30 words or less...
2) Parallel your description content with your pinboard content
3) Make use of hastags if you are going to pin content that you want to
be searchable based on the hashtage. If you are unfamilar with hashtags...
you are in for a treat... similar to twitter... when marketing content....
a number sign before a word will gift-wrap that particular word as a searchable
keyword within Pinterest. Therefore, you may consider including a hashtag in front
of a keyword or keywords that will be included in some of all of your pins... More with
the power of hastags in our upcoming video.
1) This is your opportunity to tell your story in 30 words or less...
2) Parallel your description content with your pinboard content
3) Make use of hastags if you are going to pin content that you want to
be searchable based on the hashtage. If you are unfamilar with hashtags...
you are in for a treat... similar to twitter... when marketing content....
a number sign before a word will gift-wrap that particular word as a searchable
keyword within Pinterest. Therefore, you may consider including a hashtag in front
of a keyword or keywords that will be included in some of all of your pins... More with
the power of hastags in our upcoming video.
Let’s
look at a couple examples…
Questions?
The icons on the profile page are hyperlinked, meaning... if people click on an icon they will be taken to a website. Let’s walk through howto create these icons..
If we goto settings and scroll down… there is an area to input your location, website… and … if you want to quickly sign in to Pinterest via facebook or twitter… then … you will need to turn on this accessibilityon either Facebook … as seen directly below the profile picture… or …twitter… found just below that….
If you are also using Facebook for online
marketing…you may consider publishing your Pinterest activity to your facebook
timeline. This means that each pin… comment… re-pin… or like done with
pinterst… is …. In essence also done on Facebook… because your Facebook fans
will the activity with each Pin… Use your judgement on this option… If your
facebook page is set-up for business …. This could be a tremendous advantage.
Questions?
Now… I want to focus on the meat of each of
the pinterest profiles we have talked about… the pinboards… only as you have
probably noticed… I call them Offerboards… reason being… If you are an
entrepreneur like Russell Brunson… he has several offers he is promoting now…
and will continue developing offers in the future… therefore…in an effort to build
value for the community you are serving…
I create pinboards around specific offers
already being promoted or being developed to launch in the market.
Whether
you are brand new to pinterest or are already pinning and generating traffic to
your business, video three, titled, “Content PinStrategy,” will inform you on
how to pin effective content that will captivate viewers and generate leads for
your business, instantly!
Our Next Video is Offerboard Profile Page… reminder,--we
will be talking about how to create your pinterest profile to reflect your
business offers—This video will be absolutely critical in perpetuating your
pinterest traffic forward because you will be able to peak over my shoulder as
I walk you through the process of how to create your Pinterest Brand~! This will be the case with many of the
subsequent videos, so you will want to mark your calendars for the next four
Fridays from 4-5pm EST! Trust me, this will be one of the BEST spent hours for
your business… and as you may recall on the advertisement for this webinar
series… This is a special sneak peak of how to market with Pinterest …. After
these live videos have run their course… this series will come at a monetary
price!
That’s it for our presentation… I’m Lance King. Looking forward
to connecting with you next Friday at 4pm Mountain Standard Time.
Thanks. I hope this has been a value for you…many questions
should have been answered… if not.. they will be in our next presentation. From
now until then begin exploring Pinterest by setting up your profile page… If
you need an invitation to become a user e-mail pinguru83@gmail.com. I
especially hope you now have a greater vision of how pinterest can generate
leads for your business!!! Happy Pinning!
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