Pinterest Marketing for Increased Cashflow Webinar

Pinterest Marketing for increased Cashflow may also be seen on Youtube:
http://www.youtube.com/watch?v=jX306y6PUMg

Turning Pinterest Traffic into Residual Cashflow Webinar Text #4

Leveraging PinPower to Go-Viral

Welcome to the fourth of five videos within the Pinterest Dividends Series
…titled Leveraging PinPower to Go-Viral!”…

“To sum-up what this means—you may have
used or heard others use the word “VIRAL…?”
Well… friends… what excites me and so many
others is how much even just one effective Pin,
if pinned at the right time, with the right content,
can go from one impression to thousands in just
minutes… this is going to be one of the most important videos in the series! You’ll see why in a minute!


If you have recently joined the webinar… e-mail pinguru83@gmail.com so you can watch the 1st of the series… this video tells my story and illustrates the reason for this series!! So e-mail pinguru83@gmail.com!

With this… and—the remaining video, you will be able to peak over my shoulder as I walk through how to increase traffic to your business website or brick and mortar! You’ll want to
want to mark your calendars for our last video next Friday from 4-5pm MST!

Trust me, this will be one of the BEST spent hours for your business…
and as you may recall on the advertisement for this webinar series…

This is a special sneak peak of how to market with Pinterest …. After these live videos have run their course… this series will come at a monetary price! More on that later…

Now… close any other programs running…
You will need to and want to devote all your time… attention… and energy to this video

If you are following the step by step process and monitoring your week to week success…
I hope all will update me with your progress at guruexpert.blogspot.com or pinguru83@gmail.com
(4 second pause)

-The focus of each of these 5 videos is
Turning Pinterest Traffic into Residual Cashflow for your business!

I am confident the principles shared today and throughout this series will empower any practioner of the principles taught to signfificantly increase your bottom line!!!

4-Before we move into the details this video… Please write down
any questions you have now and later in the presentation…

I’m certain many of your questions and curiosities will be answered during the video. During this presentation, there will be opportunities
To ask these questions as they pertain to our current topic of conversation…

Now, let’s walk through the 3 Expectations of this video….

1) Timing your PinContent
2) Targeting your Market Segment
3) Building Community Boards to increase Popularity!

My #1 Objective of this video is for you to begin enjoying the POWER of Pinterest this next week! If… and only if you apply the simple, step-by-step principles discussed today… will you begin experiencing the Pinterest Dividends to your website your brick and mortar… You really will be AMAZED!

(4 second pause)
To recap the power of Pinterest…
As you now know…Pinterest has the attention of millions of businesses.
You being one of them….
This may be because, according to a recent referral traffic report published by Shareaholic,
In 2011… Pinterest drove more traffic than LinkedIn, Google Plus, Reddit, and Youtube…combined.

This young online marketing platform is in its infancy …. I know the power behind this platform because I receive over 15,000 pageviews blogging each month… Imagine the power of Pinterest for your business….

1) Okay… now that you know how to develop your Pincontent from our Content Pinstrategy video… It is EXTREMELY important to know when to Pin your content ….to ensure your content is displayed within your target market---before the world!!!

Now… before pinning your content you should check two things… one… that your Offerboards have all been categorized based on your target market… being that the majority of my pincontent is fitness and nutrition products I have most of my Offerboards segmented within categories of Health & Fitness and Food & Drink… be certain each of your boards have been properly categorized based on what you will be spending 80 percent of your time pinning to…I strongly recommend not having each of your boards under a different category… unless the title of your Offerboard is so clearly defined there is NO POSSIBLE WAY you would forget which category it is being branded under.

You are now looking at an analytic that illustrates a track record of when the majority of people pin… this can be found at guruexpert.blogspot.com within the July month… the analytic is found within the blog titled “Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution...written about Instructographics.. as discussed in our Content Pinstrategy video…a blog post is written by Cobly Almond.

Back to the Analytics… Immediately… what do you notice? … See the Two Peaks?!! This may seem Obvious.. but this is when people on the East Coast are waking up.. why do I focus on the East Coast… well … it’s because the majority of people in the United States are on the East Coast… at least the people who are on Pinterest… This graph illustrates an average trend where people are waking up… then checking Pinterest… then … after work… more Pinterest… People are addicted to Pinterest… I joke that my next video series will be called Pinterets Addicts Recovery System!...

I have found the best time to pin is between 4AM (MST) or 6AM (EST) and 4PM (MST) or 6 PM (EST).

You may say… well… what I can expect if I pin at those times??? Well… you will potentially find thousands of pageviews to your website and several additional followers for starters…

As you remember …. As soon as you pin at these times… your Pincontent will immediately arrive on the top of the category page…before the entire Pinterest Community within that specific segment. So.. make it COUNT!! These pins should be your bread and butter pins… hopefully you will follow the instruction from our last video… Content Pinstrategy… and build your Instructographics to debut at these times…

One word of caution…so you aren’t sending me hate mail if your pin isn’t posted immediately after you pin at these times… allow me to recommend creating a couple of pinterest profiles around specific offers… then consider pinning your Pincontent from one profile… evaluating the category board to see whether or not it is being marketed to your segement… if it is… Fantastic… if not… Pin from a different Profile… I have found it best to have each profile opened in different web browsers…

Questions?

-What browser? Google chrome and Firefox

2) Ok.. Now on to Targeting your Market Segment … it has been said that if you want more friends in life you must first be a friend! It has also been said that you become the 5 people you associate with the most… therefore… don’t you find that most people tend to congregate with those with their own values and interests?

(Demonstrate how to connect within market segment)

Questions?

-How targeted should I be when following others?

-How long should I build relationships?

3) Building Community Boards to increase Popularity! What do I mean by popularity? Well…Russell Brunson once said that social media marketing is much like going to a party… when at the part you will be the LIFE of the party if you are constantly adding value in what you have to offer other people—just imagine how popular a person becomes when they show up with the food and beverages… we will now apply this principle to Pinterest by creating the party… adding value to the party… and then inviting others to join.

First thing to note…you must ask yourselves… within my market segment.. what are THE most valueable variables that motivate a person to subscribe to this market? With the Fitness industry… Food is a Tremendous topic people connect with. For the Travel industry… holidays… what do people immediately connect with within your industry?

Since you have been watching you’ve most likely evaluated the popular vision boards people create within your target market… you’ve most likely created a board to mirror the average of these vision boards… now… let’s invite people to join the party…

Let’s make this Offerboard into a Communityboard…the ulitimate advantages of joining the party is that a person will have an already developed visionboard around their passions and aspirations in life!

A minute ago I walked through how to become friends with people in your niche… here is how to invite them to the party… note: just as at any party… it will be to your benefit to reach out to those individuals who have the most popular profiles… I would spend 80% of your time marketing to these individuals.. and I would consistently like.. comment… re-pin… over the course of a couple weeks before sending them your personal invitation to the party.

Before showing you how to build this board correctly… refer to Russell Brunson’s profile… While marketing for this profile page… I spent weeks developing this page before inviting others to join specific community boards… if you have been actively applying the tools I’ve shared over the course of about a month… then you should be ready to comfortably invite people to join your community boards in about a week. Then… just like Russell… you will find your followers multiply Exponentially!!! Russell Received about 1,000 followers in about a month after developing his profile! Business Traffic will increase dramatically if you craft your PInterest Profile as I’ve indicated over the past few videos!

(Demonstrate How to create Community Board)

Questions?

-Can I remove a person if they are posting images that are not appropriate?

Yes, simply remove them from the same place you invited them…

Great Questions Everyone! This has been Leveraging PinPower to Go-Viral on Pinterest!!

the 3 Expectations of this video….

1) Timing your PinContent
2) Targeting your Market Segment
3) Building Community Boards to increase Popularity!

My #1 Objective of this video is for you to begin enjoying the POWER of Pinterest this next week! If… and only if you apply the simple, step-by-step principles discussed today… will you begin experiencing the Pinterest Dividends to your website your brick and mortar… You really will be AMAZED!

Last item of business in this presentation…our final video in the series will unravel a systematic approach to tracking your PinAnalytics. Here, I will be discussing how important it will be to monitor your progress and scale your upcoming Pinterest traffic.  A tremendous mentor for me, Thomas Monson, has been quoted to say, ““When we deal in generalities, we shall never succeed. When we deal in specifics, we shall rarely have a failure. When performance is measured, performance improves. When performance is measured and reported, the rate of performance accelerates.” Whether you are using Pinterest to generate traffic to a blog, are a small business entrepreneur, or a corporate company, this principle has application. Our last video provides many hidden gems you don’t want to miss!

Mark your calendars for the Final Video in the Series! NEXT Friday from 4-5pm MST! Trust me, this will be one of the BEST spent hours for your business… and as you may recall on the advertisement for this webinar series… This is a special sneak peak of how to market with Pinterest …. After these live videos have run their course… this series will come at a monetary price!

Consider checking guruexpert.blogspot.com for each webinar typed out in case you misunderstood anything we’ve discussed today… most likely because I’ve talked too fast…

That’s it for our presentation… I’m Lance King. Looking forward to connecting with you next Friday at 4pm Mountain Standard Time for our last webinar!

Thanks. I hope this has been a value for you…many questions should have been answered… if not.. they will be in our next presentation. From now until then begin exploring Pinterest by setting up your profile page… If you need an invitation to become a user e-mail pinguru83@gmail.com. I especially hope you now have a greater vision of how pinterest can generate leads for your business!!! 

Happy Pinning!

Pinterest for Increasing Business Traffic and Increasing the Bottom Line

by Lance King (Pin Guru)

Pinterest?

Did you know Pinterest can be used to generate leads for your business? It’s true, but before unlocking the power of how this hot social networking platform can stimulate your bottom-line, it’s important to understand the overall purpose of Pinterest.

Created by a small team in Palo Alto, California, Pinterest is a viral pinboard that allows a community of users to paste their favorite pictures from almost anywhere on the web onto an online interest board, called “Pinboards.”According to business intelligence firm RJ Metrics, 17.2% of all pinboards are categorized under Home, followed by Arts and Crafts (12.4%), Style/Fashion (11.7%), Food (10.5%) and Inspiration/Education (9.0%). Of those, food is the fastest-growing category. Pinterest is the fastest growing social networking platform to reach 10 million monthly unique visitors. People everywhere are congregating to this site because it is developed around specific interests, lifestyles, and societal concerns.

Howto Turn Traffic into Cash

Pinterest has the attention of millions of businesses. This may be because, according to a recent referral traffic report published by Shareaholic,  Pinterest drove more traffic than LinkedIn, Google Plus, Reddit, and Youtube…combined. Additionally, Pinterest was just .01% behind Twitter for the 4th Spot and .02% behind Google, who currently sits in 3rd place.

While this information may be appealing, the process of generating quality referrals through Pinterest is even more attractive due to its simplicity. Upon joining Pinterest, adding a “Pin it” button to your bookmarks bar will allow you to pin any picture from a blog to a Pinboard on Pinterest. This pin will then be posted on your profile for others to view, like, comment, and even re-pin to a board of their interest.  

7Stepsto Increased Referral Traffic

Step 1: Building Pinboards

First, while using Pinterest to advertise business offers, remember that you are entering a community of people who primarily use this networking platform to organize and share pictures they value. Keep in mind you will be branding your business name. Build boards around business offers as well as other popular boards. Trending boards will be discovered, most effectively, through a site called Pinreach Analytics (mentioned later). Pins should be high quality and should only give the viewer a taste the rest of the offer.

Step 2: Creating a profile page

Because there are currently no advertisements on Pinterest, you will need to brand your company name without branding your company name. When creating a profile page, rather that adding a company logo, add an image of a person who will best represent the firm. Your profile page should parallel other users within the social community.

Step 3: Creating content

Remember that Pinterest is a community of men and women who are passionate about building a profile of valuable images that will benefit both themselves and others following. Therefore it is important to post quality pictures that will more than draw others to a business offer, but will help them see that you are a person with similar interests. This profile picture is a great example of how generating followers on Pinterest will follow as genuine value is displayed in your pictures.

Step 4: Getting Pins to Go Viral

Much like other social network websites, timing of submitting a post will determine the size of the audience on the various category pages. As depicted below, in order to be most effective with your pins, without the competition, it will be most advantageous to pin between 5-7AM and 5-7PM EST. These times are best to pin because most users are waking up or leaving work. Therefore, in order to get a pin to go viral, it is important to pin just before the acme of the traffic peak. As this pin is repined by other users, it will be broadcasted to other users profile pages, and have the potential of then being repined by their followers. The results of having a pin become viral are indicated below in the number of visits received from one pin.

Step 5: Leveraging your Pins

According to a Social Media guru, Colby Almond, “with the site’s growth in unique users and ability to “repin” and share, viral content will continue to bring in thousands of daily visitors [to a website] for up to 3-4 weeks.” In addition to when to time your pins, the graph above also depicts the dramatic effect a pin had in one day for Almonds website. Now imagine the leverage of having multiple Pinterest accounts pinning for the same Pinboard. This becomes possible when shared with other users of Pinterest. Once a person has accepted an invitation to pin on a “community board”, they will have the ability to pin to that Pinboard using their Pinterest profile. This Pinboard is added to their profile page and considered their own. As this board gains targeted followers, it will significantly increase a segmented audience to a blog or website.

Step 6: Gaining a Following

The fastest way to gain a following will be syncing your Facebook Friends, Gmail contacts, etc. This is easily done by clicking the Find Friends tab as indicated. Followers will continue to be added most effectively to your profile as you consistently add value through your pins; and by following other users Pinboards and/or profiles, and then commenting, liking, and re-pinning their pins onto your Pinboards.

Step 7: Pinreach Analytics

Pinreach Analytics is a community of Pinterest users who are interested in both tracking their analytics as well as that of other like-minded individuals on Pinterest. Upon singing up with Pinreach, you will be awarded a Pinterest score based on how influencial you have been to date toward the Pinterest social network. The score is based on metrics such as number of pins, repins, likes, followers, etc. received with your Pinterest profile. 

Additionally, you will have access to information about specific details about pins, boards, influential followers, etc. that have helped you become successful.

Analytics should be checked on a regular basis in order to identify trends within your profile and trends of others. Lastly, each time you login to Pinreach, your profile avatar will be posted on their homepage, for other users to view; and eventually you may be identified as a Trending Member. Trending members are most likely to have interaction within the Pinreach community. This networking website will significantly benefit your Pinterest profile and ultimately increase traffic to your business.