Pinterest Marketing for Increased Cashflow Webinar

Pinterest Marketing for increased Cashflow may also be seen on Youtube:
http://www.youtube.com/watch?v=jX306y6PUMg

Turning Pinterest Traffic into Residual Cashflow Webinar Text #3

Content Pinstrategy

Welcome to the third of five videos within the Pinterest Dividends Series

…titled Content Pinstrategy… Whether you are brand new to pinterest or are already pinning and generating traffic to your business ,

video three, titled, “Content PinStrategy,”

will inform you on how to pin effective content

that will captivate viewers and generate leads

for your business, instantly!

If you have recently joined the webinar… e-mail pinguru83@gmail.com so you can watch the 1st of the series… this video tells my story and illustrates the reason for this series!! So e-mail pinguru83@gmail.com!

With this… and--All subsequent videos, you will
want to mark your calendars for the next four Fridays from 4-5pm MST!
Trust me, this will be one of the BEST spent hours for your business…
and as you may recall on the advertisement for this webinar series…

This is a special sneak peak of how to market with Pinterest …. After
these live videos have run their course… this series will come at a
monetary price! More on that later… Now… close any other programs running…
You will need to and want to devote all your time… attention… and energy to this video

If you are following the step by step process and monitoring your week to week success…
In order to have both the presentation and your pinterest profile open simultaneously you will want to…

I hope all viewers are taking this actionable investment… I hope all will update me
With their progress at guruexpert.blogspot.com
(4 second pause)

-The focus of each of these 5 videos is
Turning Pinterest Traffic into Residual Cashflow for your business!
I am confident the principles shared today and throughout this series
will empower any practioner of the principles taught to witnesss
this become a reality!!!

4-Before we move into the details this video… Please write down
any questions you have now and later in the presentation…

I’m certain many of your questions and curiosities will be answered during the video. During this presentation, there will be opportunities

To ask these questions as they pertain to our current topic of conversation…

Now, let’s walk through the 3 Expectations of this video….

1) What Type of Content

2) How to Create Effective PinContent

3) When to Pin Content

My #1 Objective of this video is to empower viewers to effectively develop
content that will captivate your market and stimulate their interest in the content behind the picture.

(4 second pause)
To recap the power of Pinterest…
As you now know…Pinterest has the attention of millions of businesses.
You being one of them….
This may be because, according to a recent referral traffic report published by Shareaholic,
In 2011… Pinterest drove more traffic than LinkedIn, Google Plus, Reddit, and Youtube…combined.

This young online marketing platform is in its infancy …. I know the power behind this platform because I receive over 15,000 pageviews blogging each month…  Imagine the power of Pinterest for your business….

1) What Type of Content matters… Now displayed on the screen are analytics from a single piece of content pinned by Colby Almond, an online marketer, on March 6, 2012. If you look closely… you will find that in just six days…Colby received 113,908 pageviews [107K unique] with an audience that spent, on average, almost three minutes on his website!!! Incredible isn’t it?!!!

The Best part about Pinterest content is that once content hits its peak the traffic doesn’t stop there… with the tremendous increase in unique visitors and the ability Pinterest users have to “re-pin” and share pins… content will continue to generate daily traffic for about 4 weeks and more…

Now… what type of content has the ability to go viral on Pinterest? Well… frist… it’s importatnt to remember the audience you are targeting your content to…as mentioned in our previous video Offerboard Profile Page… Colby says understanding the Pinterest community is a critical component in knowing what type of content to pin…He said, “When I started researching how to better understand the Pinterest community and its users I was met with some criticism. Being told “I’m revoking your man-card” or “you’re wasting your time” were the most frequent.

…However, as I soon began seeing results my peers began to ask me if I was casting some type of voodoo magic over the Pinterest users. I have played D&D before and I do have a set of dice, however, I am no magic user when it comes to Pinterest. It’s about knowing what the community wants.”

Additionally… while throwing a picture of cute animals or Ryan Renolds with his shirt off will most likely get you thousands of repins… you will not receive many pageviews to your website as a result… here’s why….

Pinterest users are looking for something creative for their vision boards… something they can re-pin and share with others.

Oh… and one more thing—By now you may have noticed that Pinterest contains thousands of infographics… (pause 3 seconds) … this is one of those things where … just because everyone is doing it doesn’t mean you should! …In order to have your content go viral on Pinterest… you need two things…. Followers… or … for your picture to be seen on the popular category pages….at a specific time of the day…. More on this later….

But first….

Let’s look at some examples of effective content within the fitness industry and travel industry.

To find the most popular pins for any market, simply type your subject within the search box.

Also… see if you can identify a few common themes with the pictures we look at together!

Keyword: exercise…

1-Many of the pins illustrate the result of

Having a specific product or service! #fitness (eat right, exercise, sleep enough)

2-Also… several of the most popular pins illustrate a process… (fitness)

3-Third… you will find the most successful pins are what are Colby Almond calls “instructographics”

Because Fitness is an act of taking a current physical condition and using a process to mold and shape a body into more refined physical condition… these three types of pins will be most effective. If your business has a similar service as the fitness industry… stimulating some sort of change with some sort of process, then consider ways you too can 1) use pictures that illustrate the end in mind, 2) use pictures that illustrate a process, and 3) use pictures that are instructographics…. What are instructographics? …they are a vertical image of ideas or steps that guide a viewer to a specific result! (Lego Wall)

When a person clicks on an instructographic they will then be directed to the website where the process is laid out in great detail. For example…my blog has the details of the process of how to create a healthy granola bar… each of these images can also be pinned… however… if you pinned any of these images independent of pinning the instructographic you’ve created… based on what you now know…which pictures do you think would be most effective to pin?

1) I would pin a picture that shows the end in mind

2) you may pin a picture that shows the process… this could stimulate the curiosity of a user to see what the end product will look like—be certain the picture contains enough of the process that your market has a pretty-good-idea of what the final deliverable will be. If you only posted the picture of the honey… ya…

3) or 3^rd… if you have the instructographic on the website … you will have that content to pin as you see-fit!

Questions?

Keyword: vacation

Coming back to the travel industry… what do you notice…. You may have noticed that most of the pictures have the end-in-mind…in my opinion… this will be the majority of the images you would pin within this industry… Additionally.. you mahy have noticed that there are several of the same pictures pinned within this page… this is a good thing… this means that others who have pinned the image to their vision board are also receiving re-pinns from their followers…

Questions?

Let’s now talk about the 3 steps to consider when creating Effective PinContent: After identifying patterns within your market segment—

1) Create an Idea

2) Design the PinContent

3) Upload Content to Pinterest or Client Site

àif you upload directly to pinterst you can add a url after it is uploaded. I will show you what I mean in just a minute!

4) Size Matters! Since Colby Almond is expert in content creation, let’s read from his article, “What’s the difference between 40 visitors to your site from an instructographic and 40,000? The size of your content. As long as your content is longer than 2,500 pixels it will be unreadable by the Pinterest users. Anything smaller and Pinterest will magnify the image so that it's readable on the site (meaning there's no reason to click through to your page). This forces them to click on your submission, through to your page to view the content. If it’s something that’s worth reading and creative, this is a necessity. If it’s longer than 5,000 pixels, then create a simple 300x300 pixel button outlining your graphic. The reason for this is because the “like” and “repin” buttons are at the top of the submission. If they have to scroll too far town to view the entire piece, chances are they aren’t going to scroll up to click on those buttons. For me the ideal image is 600x3000 pixels.”

Simple enough? Questions?

Now… if you wanted to create something like photoshop, without taking classes in order to understand photo editing… you may consider using Microsoft excel… this is something John Parkes taught me a couple months ago and it has given me a huge confidence boost—as I’m sure it will you… (excel example: baby at the beach)

Now simply follow the upload process…

3) When to Pin Content

Okay… now that you know how to develop your Pincontent… It is important to know when to Pin you content to ensure your content is displayed within your target market---before the world! I have found the best time to pin is between 4AM (MST) or 6AM (EST) and 4PM (MST) or 6 PM (EST). This is all I can tell you for now… more in our next video… and don’t worry…

You will be rewarded for your efforts when we

arrive at video four… Here you will discover

“Leveraging PinPower to Go-Viral!” 

To sum-up what this means—you may have

used or heard others use the word “VIRAL…?”

 Well… friends… what excites me and so many

others is how much even just one effective Pin,

if pinned at the right time, with the right content,

can go from one impression to thousands in just

minutes…  that’s all I will say… I’ve probably said too much!

This will be the case with many of the subsequent videos, so you will want to mark your calendars for the next four Fridays from 4-5pm MST! Trust me, this will be one of the BEST spent hours for your business… and as you may recall on the advertisement for this webinar series… This is a special sneak peak of how to market with Pinterest …. After these live videos have run their course… this series will come at a monetary price!

That’s it for our presentation… I’m Lance King. Looking forward to connecting with you next Friday at 4pm Mountain Standard Time.

Thanks. I hope this has been a value for you…many questions should have been answered… if not.. they will be in our next presentation. From now until then begin exploring Pinterest by setting up your profile page… If you need an invitation to become a user e-mail pinguru83@gmail.com. I especially hope you now have a greater vision of how pinterest can generate leads for your business!!! Happy Pinning!

Turning Pinterest Traffic into Residual Cashflow Webinar Text #2

Offerboard Profile Page

Welcome to the second video within the Pinterest Dividends Series
…titled Offerboard Profile Page… will be talking about how to create
your pinterest profile to reflect your business offers—This video will
be absolutely critical in perpetuating your pinterest traffic forward
because you will be able to peak over my shoulder as I walk you
through the process of how to create your Pinterest Brand~!

If you have recently joined the webinar… e-mail pinguru83@gmail.com so you can watch the 1st of the series… this video tells my story and illustrates the reason for this series!! So e-mail pinguru83….

With this All subsequent videos, you will
want to mark your calendars for the next four Fridays from 4-5pm EST!
Trust me, this will be one of the BEST spent hours for your business…
and as you may recall on the advertisement for this webinar series…

This is a special sneak peak of how to market with Pinterest …. After
these live videos have run their course… this series will come at a
monetary price! More on that later… Now… close any other programs running…
You will need to and want to devote all your time… attention… and energy to this video

If you are following the step by step process and monitoring your week to week success…
In order to have both the presentation and your pinterest profile open simultaneously you will wantto…
I hope all viewers are taking this actionable investment… I hope all will update me
With their progress at guruexpert.blogspot.com
(4 second pause)



-The focus of each of these 5 videos is
Turning Pinterest Traffic into Residual Cashflow for your business!
I am confident the principles shared today and throughout this series
will empower any practioner of the principles taught to witnesss
this become a reality!!!

4-Before we move into the details this video… Please write down
any questions you have now and later in the presentation…
I’m certain many of your questions and curiosities will be
answered during the video. During this presentation, there will be opportunities

To ask these questions as they pertain to our current topic of conversation…

Now, let’s walk through the 3 Expectations of this video….
First…. Whether you are already a Pinterest user and are actively
Marketing or are developing your Pinterest Profile from the ground up…
You WILL gain effective insights into
1) Your Pinterest Audience
2) Effectively developing your Pinterest Profile Page
3) Gain a Pinfollowing Today!

My #1 Objective of this video is to motivate viewers to effectively develop
Their Pinterest Profile and begin cultivating an active community of followers today!

(4 second pause)
To recap the power of Pinterest…
As you now know…Pinterest has the attention of millions of businesses.
You being one of them….
This may be because, according to a recent referral traffic report published by Shareaholic,
In 2011… Pinterest drove more traffic than LinkedIn, Google Plus, Reddit, and Youtube…combined.
This chart… found on my blog… shows Pinterest being just .01% behind Twitter for the 4th Spot
and .02% behind Google, who currently sits in 3rd place. How Amazing is that! This young online marketingis in its infancy …. I know the power behind this platform because
I receive over 10,000 pageviews blogging each month…  Imagine the power of Pinterest
For your business…. Awesome!

Do you have you Pin It button installed on your toolbar?
As promised… I will take about a minute showing you how to do this…
As … this will be the first item of business upon becoming a member of this community!

Regardless of where you  are at within Pinterest… move your mouse over the “About” text
in the top left-hand corner of Pinterest…
as indicated in the text below …. You first ensure your bookmarks toolbar is Displayed
… With Google Chrome…This is done by clicking on the wrench icon on the vey upright
corner of your browser screen… by the way … if using a different browser…
the video below will act as 50 second guide…

After clicking the wrench icon… scroll over bookmarks… then… show bookmarks bar…
This tool bar should now be displayed… Now… simply drag the Pin It button to the toolbar!
Easy Enough, right? You have now unlocked the ability to Pin any picture, video, and even banner ads from almost any webpage to a Pinboard on Pinterest…

Moving forward… as you probably know...even more important than understanding your
Product or service… is understanding the market segment you are attracting!

It is important to remember that you are entering a community of people
who primarily use this networking platform to simply organize and share pictures they value.

These men and women most likely joined Pinterest because they are
passionate about building a profile of valuable images that will benefit
both themselves and others following. Therefore it is important to post
quality pictures that will more than draw others to a business offer,
but will help them see that you are a person with similar interests.

Now, you may be thinking.. .Lance… this is common knowledge
With ALL social networking sites… I preface the development of your
Pinterest Profile because… if done Effectively… you could benefit
Having followers at this capacity…. Leandro Toledo is one example of
how important it is to consider your own interests and that of others…

Leandro has about 900,000 followers…. Yeah… he’s pretty much a SUPERSTAR!
…People know him….
Seriously though… This is powerful! What do these followers mean?
This means that Anytime he pins a picture… that picture is displayed on the top of his followers
Pinterest Page…. If at ANYTIME Anyone of his 900,000 followers repin any of his pins throughout the day
… that pin would then be displayed at the top of his/her follower Pinterest Page.
From there… if any of their followers repin that pin… yeah… I think you get the idea…
Have you ever heard of a link chain…  an MLM… similar model? Powerful! More related to
The Strategy of pinning in our next video! You’ll love it!
(pause 4 seconds)

Note the description for Leandro’s profile page… He is passionate about creativity … especially humor…
He says he is here because he loves sharing the things he finds interesting…
Leandro is a model example of the average contributor to Pinterest…

And his profile has been an excellent example of what an
effective Profile Page looks like… let’s talk about the details of what makes up an
effective profile page!

When looking at this profile…What is are the first things that captivate?
(4 second pause)
The first may be the picture… then… the description….(aka the story)
…after your eyes scan the person’s story…you may notice the facebook and other icons..
What will inevitablely catch  your eye is the content below…
Let’s look a little deeper into these three… the picture…story… icons… then we’ll look into the content …

When creating a picture for a business… remember three things…
First… the face, image, or avatar becomes the only image the viewer has to connect
you with your content

Second… the image should reflect the content being pinned

And third…as people connect with your pinboards and images they will see your profile
picture often.... therefore create a profile picture that people can see clearly... if an image of
a person...be certain the picture makes a good use of the space provided. Because this is a picture-oriented social community... profile pictures matter!

Let’s look at a couple of other examples to reference…

Questions?

When creating your description, consider these three things:

1) This is your opportunity to tell your story in 30 words or less...
2) Parallel your description content with your pinboard content
3) Make use of hastags if you are going to pin content that you want to
be searchable based on the hashtage. If you are unfamilar with hashtags...
you are in for a treat... similar to twitter... when marketing content....
a number sign before a word will gift-wrap that particular word as a searchable
keyword within Pinterest. Therefore, you may consider including a hashtag in front
of a keyword or keywords that will be included in some of all of your pins... More with
the power of hastags in our upcoming video.

Let’s look at a couple examples…

Questions?

The icons on the profile page are hyperlinked, meaning... if people click on an icon they will be taken to a website. Let’s walk through howto create these icons..

If we goto settings and scroll down… there is an area to input your location, website… and … if you want to quickly sign in to Pinterest via facebook or twitter… then … you will need to turn on this accessibilityon either Facebook … as seen directly below the profile picture… or …twitter… found just below that….

If you are also using Facebook for online marketing…you may consider publishing your Pinterest activity to your facebook timeline. This means that each pin… comment… re-pin… or like done with pinterst… is …. In essence also done on Facebook… because your Facebook fans will the activity with each Pin… Use your judgement on this option… If your facebook page is set-up for business …. This could be a tremendous advantage.

Questions?

Now… I want to focus on the meat of each of the pinterest profiles we have talked about… the pinboards… only as you have probably noticed… I call them Offerboards… reason being… If you are an entrepreneur like Russell Brunson… he has several offers he is promoting now… and will continue developing offers in the future… therefore…in an effort to build value for the community you are serving…

I create pinboards around specific offers already being promoted or being developed to launch in the market.

Whether you are brand new to pinterest or are already pinning and generating traffic to your business, video three, titled, “Content PinStrategy,” will inform you on how to pin effective content that will captivate viewers and generate leads for your business, instantly!

Our Next Video is Offerboard Profile Page… reminder,--we will be talking about how to create your pinterest profile to reflect your business offers—This video will be absolutely critical in perpetuating your pinterest traffic forward because you will be able to peak over my shoulder as I walk you through the process of how to create your Pinterest Brand~!  This will be the case with many of the subsequent videos, so you will want to mark your calendars for the next four Fridays from 4-5pm EST! Trust me, this will be one of the BEST spent hours for your business… and as you may recall on the advertisement for this webinar series… This is a special sneak peak of how to market with Pinterest …. After these live videos have run their course… this series will come at a monetary price!

That’s it for our presentation… I’m Lance King. Looking forward to connecting with you next Friday at 4pm Mountain Standard Time.

Thanks. I hope this has been a value for you…many questions should have been answered… if not.. they will be in our next presentation. From now until then begin exploring Pinterest by setting up your profile page… If you need an invitation to become a user e-mail pinguru83@gmail.com. I especially hope you now have a greater vision of how pinterest can generate leads for your business!!! Happy Pinning!

Pinterest for Increasing Business Traffic and Increasing the Bottom Line

by Lance King (Pin Guru)

Pinterest?

Did you know Pinterest can be used to generate leads for your business? It’s true, but before unlocking the power of how this hot social networking platform can stimulate your bottom-line, it’s important to understand the overall purpose of Pinterest.

Created by a small team in Palo Alto, California, Pinterest is a viral pinboard that allows a community of users to paste their favorite pictures from almost anywhere on the web onto an online interest board, called “Pinboards.”According to business intelligence firm RJ Metrics, 17.2% of all pinboards are categorized under Home, followed by Arts and Crafts (12.4%), Style/Fashion (11.7%), Food (10.5%) and Inspiration/Education (9.0%). Of those, food is the fastest-growing category. Pinterest is the fastest growing social networking platform to reach 10 million monthly unique visitors. People everywhere are congregating to this site because it is developed around specific interests, lifestyles, and societal concerns.

Howto Turn Traffic into Cash

Pinterest has the attention of millions of businesses. This may be because, according to a recent referral traffic report published by Shareaholic,  Pinterest drove more traffic than LinkedIn, Google Plus, Reddit, and Youtube…combined. Additionally, Pinterest was just .01% behind Twitter for the 4th Spot and .02% behind Google, who currently sits in 3rd place.

While this information may be appealing, the process of generating quality referrals through Pinterest is even more attractive due to its simplicity. Upon joining Pinterest, adding a “Pin it” button to your bookmarks bar will allow you to pin any picture from a blog to a Pinboard on Pinterest. This pin will then be posted on your profile for others to view, like, comment, and even re-pin to a board of their interest.  

7Stepsto Increased Referral Traffic

Step 1: Building Pinboards

First, while using Pinterest to advertise business offers, remember that you are entering a community of people who primarily use this networking platform to organize and share pictures they value. Keep in mind you will be branding your business name. Build boards around business offers as well as other popular boards. Trending boards will be discovered, most effectively, through a site called Pinreach Analytics (mentioned later). Pins should be high quality and should only give the viewer a taste the rest of the offer.

Step 2: Creating a profile page

Because there are currently no advertisements on Pinterest, you will need to brand your company name without branding your company name. When creating a profile page, rather that adding a company logo, add an image of a person who will best represent the firm. Your profile page should parallel other users within the social community.

Step 3: Creating content

Remember that Pinterest is a community of men and women who are passionate about building a profile of valuable images that will benefit both themselves and others following. Therefore it is important to post quality pictures that will more than draw others to a business offer, but will help them see that you are a person with similar interests. This profile picture is a great example of how generating followers on Pinterest will follow as genuine value is displayed in your pictures.

Step 4: Getting Pins to Go Viral

Much like other social network websites, timing of submitting a post will determine the size of the audience on the various category pages. As depicted below, in order to be most effective with your pins, without the competition, it will be most advantageous to pin between 5-7AM and 5-7PM EST. These times are best to pin because most users are waking up or leaving work. Therefore, in order to get a pin to go viral, it is important to pin just before the acme of the traffic peak. As this pin is repined by other users, it will be broadcasted to other users profile pages, and have the potential of then being repined by their followers. The results of having a pin become viral are indicated below in the number of visits received from one pin.

Step 5: Leveraging your Pins

According to a Social Media guru, Colby Almond, “with the site’s growth in unique users and ability to “repin” and share, viral content will continue to bring in thousands of daily visitors [to a website] for up to 3-4 weeks.” In addition to when to time your pins, the graph above also depicts the dramatic effect a pin had in one day for Almonds website. Now imagine the leverage of having multiple Pinterest accounts pinning for the same Pinboard. This becomes possible when shared with other users of Pinterest. Once a person has accepted an invitation to pin on a “community board”, they will have the ability to pin to that Pinboard using their Pinterest profile. This Pinboard is added to their profile page and considered their own. As this board gains targeted followers, it will significantly increase a segmented audience to a blog or website.

Step 6: Gaining a Following

The fastest way to gain a following will be syncing your Facebook Friends, Gmail contacts, etc. This is easily done by clicking the Find Friends tab as indicated. Followers will continue to be added most effectively to your profile as you consistently add value through your pins; and by following other users Pinboards and/or profiles, and then commenting, liking, and re-pinning their pins onto your Pinboards.

Step 7: Pinreach Analytics

Pinreach Analytics is a community of Pinterest users who are interested in both tracking their analytics as well as that of other like-minded individuals on Pinterest. Upon singing up with Pinreach, you will be awarded a Pinterest score based on how influencial you have been to date toward the Pinterest social network. The score is based on metrics such as number of pins, repins, likes, followers, etc. received with your Pinterest profile. 

Additionally, you will have access to information about specific details about pins, boards, influential followers, etc. that have helped you become successful.

Analytics should be checked on a regular basis in order to identify trends within your profile and trends of others. Lastly, each time you login to Pinreach, your profile avatar will be posted on their homepage, for other users to view; and eventually you may be identified as a Trending Member. Trending members are most likely to have interaction within the Pinreach community. This networking website will significantly benefit your Pinterest profile and ultimately increase traffic to your business.