Turning Pinterest Traffic into Residual Cashflow Webinar Text #4

Leveraging PinPower to Go-Viral

Welcome to the fourth of five videos within the Pinterest Dividends Series
…titled Leveraging PinPower to Go-Viral!”…

“To sum-up what this means—you may have
used or heard others use the word “VIRAL…?”
Well… friends… what excites me and so many
others is how much even just one effective Pin,
if pinned at the right time, with the right content,
can go from one impression to thousands in just
minutes… this is going to be one of the most important videos in the series! You’ll see why in a minute!


If you have recently joined the webinar… e-mail pinguru83@gmail.com so you can watch the 1st of the series… this video tells my story and illustrates the reason for this series!! So e-mail pinguru83@gmail.com!

With this… and—the remaining video, you will be able to peak over my shoulder as I walk through how to increase traffic to your business website or brick and mortar! You’ll want to
want to mark your calendars for our last video next Friday from 4-5pm MST!

Trust me, this will be one of the BEST spent hours for your business…
and as you may recall on the advertisement for this webinar series…

This is a special sneak peak of how to market with Pinterest …. After these live videos have run their course… this series will come at a monetary price! More on that later…

Now… close any other programs running…
You will need to and want to devote all your time… attention… and energy to this video

If you are following the step by step process and monitoring your week to week success…
I hope all will update me with your progress at guruexpert.blogspot.com or pinguru83@gmail.com
(4 second pause)

-The focus of each of these 5 videos is
Turning Pinterest Traffic into Residual Cashflow for your business!

I am confident the principles shared today and throughout this series will empower any practioner of the principles taught to signfificantly increase your bottom line!!!

4-Before we move into the details this video… Please write down
any questions you have now and later in the presentation…

I’m certain many of your questions and curiosities will be answered during the video. During this presentation, there will be opportunities
To ask these questions as they pertain to our current topic of conversation…

Now, let’s walk through the 3 Expectations of this video….

1) Timing your PinContent
2) Targeting your Market Segment
3) Building Community Boards to increase Popularity!

My #1 Objective of this video is for you to begin enjoying the POWER of Pinterest this next week! If… and only if you apply the simple, step-by-step principles discussed today… will you begin experiencing the Pinterest Dividends to your website your brick and mortar… You really will be AMAZED!

(4 second pause)
To recap the power of Pinterest…
As you now know…Pinterest has the attention of millions of businesses.
You being one of them….
This may be because, according to a recent referral traffic report published by Shareaholic,
In 2011… Pinterest drove more traffic than LinkedIn, Google Plus, Reddit, and Youtube…combined.

This young online marketing platform is in its infancy …. I know the power behind this platform because I receive over 15,000 pageviews blogging each month… Imagine the power of Pinterest for your business….

1) Okay… now that you know how to develop your Pincontent from our Content Pinstrategy video… It is EXTREMELY important to know when to Pin your content ….to ensure your content is displayed within your target market---before the world!!!

Now… before pinning your content you should check two things… one… that your Offerboards have all been categorized based on your target market… being that the majority of my pincontent is fitness and nutrition products I have most of my Offerboards segmented within categories of Health & Fitness and Food & Drink… be certain each of your boards have been properly categorized based on what you will be spending 80 percent of your time pinning to…I strongly recommend not having each of your boards under a different category… unless the title of your Offerboard is so clearly defined there is NO POSSIBLE WAY you would forget which category it is being branded under.

You are now looking at an analytic that illustrates a track record of when the majority of people pin… this can be found at guruexpert.blogspot.com within the July month… the analytic is found within the blog titled “Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution...written about Instructographics.. as discussed in our Content Pinstrategy video…a blog post is written by Cobly Almond.

Back to the Analytics… Immediately… what do you notice? … See the Two Peaks?!! This may seem Obvious.. but this is when people on the East Coast are waking up.. why do I focus on the East Coast… well … it’s because the majority of people in the United States are on the East Coast… at least the people who are on Pinterest… This graph illustrates an average trend where people are waking up… then checking Pinterest… then … after work… more Pinterest… People are addicted to Pinterest… I joke that my next video series will be called Pinterets Addicts Recovery System!...

I have found the best time to pin is between 4AM (MST) or 6AM (EST) and 4PM (MST) or 6 PM (EST).

You may say… well… what I can expect if I pin at those times??? Well… you will potentially find thousands of pageviews to your website and several additional followers for starters…

As you remember …. As soon as you pin at these times… your Pincontent will immediately arrive on the top of the category page…before the entire Pinterest Community within that specific segment. So.. make it COUNT!! These pins should be your bread and butter pins… hopefully you will follow the instruction from our last video… Content Pinstrategy… and build your Instructographics to debut at these times…

One word of caution…so you aren’t sending me hate mail if your pin isn’t posted immediately after you pin at these times… allow me to recommend creating a couple of pinterest profiles around specific offers… then consider pinning your Pincontent from one profile… evaluating the category board to see whether or not it is being marketed to your segement… if it is… Fantastic… if not… Pin from a different Profile… I have found it best to have each profile opened in different web browsers…

Questions?

-What browser? Google chrome and Firefox

2) Ok.. Now on to Targeting your Market Segment … it has been said that if you want more friends in life you must first be a friend! It has also been said that you become the 5 people you associate with the most… therefore… don’t you find that most people tend to congregate with those with their own values and interests?

(Demonstrate how to connect within market segment)

Questions?

-How targeted should I be when following others?

-How long should I build relationships?

3) Building Community Boards to increase Popularity! What do I mean by popularity? Well…Russell Brunson once said that social media marketing is much like going to a party… when at the part you will be the LIFE of the party if you are constantly adding value in what you have to offer other people—just imagine how popular a person becomes when they show up with the food and beverages… we will now apply this principle to Pinterest by creating the party… adding value to the party… and then inviting others to join.

First thing to note…you must ask yourselves… within my market segment.. what are THE most valueable variables that motivate a person to subscribe to this market? With the Fitness industry… Food is a Tremendous topic people connect with. For the Travel industry… holidays… what do people immediately connect with within your industry?

Since you have been watching you’ve most likely evaluated the popular vision boards people create within your target market… you’ve most likely created a board to mirror the average of these vision boards… now… let’s invite people to join the party…

Let’s make this Offerboard into a Communityboard…the ulitimate advantages of joining the party is that a person will have an already developed visionboard around their passions and aspirations in life!

A minute ago I walked through how to become friends with people in your niche… here is how to invite them to the party… note: just as at any party… it will be to your benefit to reach out to those individuals who have the most popular profiles… I would spend 80% of your time marketing to these individuals.. and I would consistently like.. comment… re-pin… over the course of a couple weeks before sending them your personal invitation to the party.

Before showing you how to build this board correctly… refer to Russell Brunson’s profile… While marketing for this profile page… I spent weeks developing this page before inviting others to join specific community boards… if you have been actively applying the tools I’ve shared over the course of about a month… then you should be ready to comfortably invite people to join your community boards in about a week. Then… just like Russell… you will find your followers multiply Exponentially!!! Russell Received about 1,000 followers in about a month after developing his profile! Business Traffic will increase dramatically if you craft your PInterest Profile as I’ve indicated over the past few videos!

(Demonstrate How to create Community Board)

Questions?

-Can I remove a person if they are posting images that are not appropriate?

Yes, simply remove them from the same place you invited them…

Great Questions Everyone! This has been Leveraging PinPower to Go-Viral on Pinterest!!

the 3 Expectations of this video….

1) Timing your PinContent
2) Targeting your Market Segment
3) Building Community Boards to increase Popularity!

My #1 Objective of this video is for you to begin enjoying the POWER of Pinterest this next week! If… and only if you apply the simple, step-by-step principles discussed today… will you begin experiencing the Pinterest Dividends to your website your brick and mortar… You really will be AMAZED!

Last item of business in this presentation…our final video in the series will unravel a systematic approach to tracking your PinAnalytics. Here, I will be discussing how important it will be to monitor your progress and scale your upcoming Pinterest traffic.  A tremendous mentor for me, Thomas Monson, has been quoted to say, ““When we deal in generalities, we shall never succeed. When we deal in specifics, we shall rarely have a failure. When performance is measured, performance improves. When performance is measured and reported, the rate of performance accelerates.” Whether you are using Pinterest to generate traffic to a blog, are a small business entrepreneur, or a corporate company, this principle has application. Our last video provides many hidden gems you don’t want to miss!

Mark your calendars for the Final Video in the Series! NEXT Friday from 4-5pm MST! Trust me, this will be one of the BEST spent hours for your business… and as you may recall on the advertisement for this webinar series… This is a special sneak peak of how to market with Pinterest …. After these live videos have run their course… this series will come at a monetary price!

Consider checking guruexpert.blogspot.com for each webinar typed out in case you misunderstood anything we’ve discussed today… most likely because I’ve talked too fast…

That’s it for our presentation… I’m Lance King. Looking forward to connecting with you next Friday at 4pm Mountain Standard Time for our last webinar!

Thanks. I hope this has been a value for you…many questions should have been answered… if not.. they will be in our next presentation. From now until then begin exploring Pinterest by setting up your profile page… If you need an invitation to become a user e-mail pinguru83@gmail.com. I especially hope you now have a greater vision of how pinterest can generate leads for your business!!! 

Happy Pinning!

Turning Pinterest Traffic into Residual Cashflow Webinar Text #3

Content Pinstrategy

Welcome to the third of five videos within the Pinterest Dividends Series

…titled Content Pinstrategy… Whether you are brand new to pinterest or are already pinning and generating traffic to your business ,

video three, titled, “Content PinStrategy,”

will inform you on how to pin effective content

that will captivate viewers and generate leads

for your business, instantly!

If you have recently joined the webinar… e-mail pinguru83@gmail.com so you can watch the 1st of the series… this video tells my story and illustrates the reason for this series!! So e-mail pinguru83@gmail.com!

With this… and--All subsequent videos, you will
want to mark your calendars for the next four Fridays from 4-5pm MST!
Trust me, this will be one of the BEST spent hours for your business…
and as you may recall on the advertisement for this webinar series…

This is a special sneak peak of how to market with Pinterest …. After
these live videos have run their course… this series will come at a
monetary price! More on that later… Now… close any other programs running…
You will need to and want to devote all your time… attention… and energy to this video

If you are following the step by step process and monitoring your week to week success…
In order to have both the presentation and your pinterest profile open simultaneously you will want to…

I hope all viewers are taking this actionable investment… I hope all will update me
With their progress at guruexpert.blogspot.com
(4 second pause)

-The focus of each of these 5 videos is
Turning Pinterest Traffic into Residual Cashflow for your business!
I am confident the principles shared today and throughout this series
will empower any practioner of the principles taught to witnesss
this become a reality!!!

4-Before we move into the details this video… Please write down
any questions you have now and later in the presentation…

I’m certain many of your questions and curiosities will be answered during the video. During this presentation, there will be opportunities

To ask these questions as they pertain to our current topic of conversation…

Now, let’s walk through the 3 Expectations of this video….

1) What Type of Content

2) How to Create Effective PinContent

3) When to Pin Content

My #1 Objective of this video is to empower viewers to effectively develop
content that will captivate your market and stimulate their interest in the content behind the picture.

(4 second pause)
To recap the power of Pinterest…
As you now know…Pinterest has the attention of millions of businesses.
You being one of them….
This may be because, according to a recent referral traffic report published by Shareaholic,
In 2011… Pinterest drove more traffic than LinkedIn, Google Plus, Reddit, and Youtube…combined.

This young online marketing platform is in its infancy …. I know the power behind this platform because I receive over 15,000 pageviews blogging each month…  Imagine the power of Pinterest for your business….

1) What Type of Content matters… Now displayed on the screen are analytics from a single piece of content pinned by Colby Almond, an online marketer, on March 6, 2012. If you look closely… you will find that in just six days…Colby received 113,908 pageviews [107K unique] with an audience that spent, on average, almost three minutes on his website!!! Incredible isn’t it?!!!

The Best part about Pinterest content is that once content hits its peak the traffic doesn’t stop there… with the tremendous increase in unique visitors and the ability Pinterest users have to “re-pin” and share pins… content will continue to generate daily traffic for about 4 weeks and more…

Now… what type of content has the ability to go viral on Pinterest? Well… frist… it’s importatnt to remember the audience you are targeting your content to…as mentioned in our previous video Offerboard Profile Page… Colby says understanding the Pinterest community is a critical component in knowing what type of content to pin…He said, “When I started researching how to better understand the Pinterest community and its users I was met with some criticism. Being told “I’m revoking your man-card” or “you’re wasting your time” were the most frequent.

…However, as I soon began seeing results my peers began to ask me if I was casting some type of voodoo magic over the Pinterest users. I have played D&D before and I do have a set of dice, however, I am no magic user when it comes to Pinterest. It’s about knowing what the community wants.”

Additionally… while throwing a picture of cute animals or Ryan Renolds with his shirt off will most likely get you thousands of repins… you will not receive many pageviews to your website as a result… here’s why….

Pinterest users are looking for something creative for their vision boards… something they can re-pin and share with others.

Oh… and one more thing—By now you may have noticed that Pinterest contains thousands of infographics… (pause 3 seconds) … this is one of those things where … just because everyone is doing it doesn’t mean you should! …In order to have your content go viral on Pinterest… you need two things…. Followers… or … for your picture to be seen on the popular category pages….at a specific time of the day…. More on this later….

But first….

Let’s look at some examples of effective content within the fitness industry and travel industry.

To find the most popular pins for any market, simply type your subject within the search box.

Also… see if you can identify a few common themes with the pictures we look at together!

Keyword: exercise…

1-Many of the pins illustrate the result of

Having a specific product or service! #fitness (eat right, exercise, sleep enough)

2-Also… several of the most popular pins illustrate a process… (fitness)

3-Third… you will find the most successful pins are what are Colby Almond calls “instructographics”

Because Fitness is an act of taking a current physical condition and using a process to mold and shape a body into more refined physical condition… these three types of pins will be most effective. If your business has a similar service as the fitness industry… stimulating some sort of change with some sort of process, then consider ways you too can 1) use pictures that illustrate the end in mind, 2) use pictures that illustrate a process, and 3) use pictures that are instructographics…. What are instructographics? …they are a vertical image of ideas or steps that guide a viewer to a specific result! (Lego Wall)

When a person clicks on an instructographic they will then be directed to the website where the process is laid out in great detail. For example…my blog has the details of the process of how to create a healthy granola bar… each of these images can also be pinned… however… if you pinned any of these images independent of pinning the instructographic you’ve created… based on what you now know…which pictures do you think would be most effective to pin?

1) I would pin a picture that shows the end in mind

2) you may pin a picture that shows the process… this could stimulate the curiosity of a user to see what the end product will look like—be certain the picture contains enough of the process that your market has a pretty-good-idea of what the final deliverable will be. If you only posted the picture of the honey… ya…

3) or 3^rd… if you have the instructographic on the website … you will have that content to pin as you see-fit!

Questions?

Keyword: vacation

Coming back to the travel industry… what do you notice…. You may have noticed that most of the pictures have the end-in-mind…in my opinion… this will be the majority of the images you would pin within this industry… Additionally.. you mahy have noticed that there are several of the same pictures pinned within this page… this is a good thing… this means that others who have pinned the image to their vision board are also receiving re-pinns from their followers…

Questions?

Let’s now talk about the 3 steps to consider when creating Effective PinContent: After identifying patterns within your market segment—

1) Create an Idea

2) Design the PinContent

3) Upload Content to Pinterest or Client Site

àif you upload directly to pinterst you can add a url after it is uploaded. I will show you what I mean in just a minute!

4) Size Matters! Since Colby Almond is expert in content creation, let’s read from his article, “What’s the difference between 40 visitors to your site from an instructographic and 40,000? The size of your content. As long as your content is longer than 2,500 pixels it will be unreadable by the Pinterest users. Anything smaller and Pinterest will magnify the image so that it's readable on the site (meaning there's no reason to click through to your page). This forces them to click on your submission, through to your page to view the content. If it’s something that’s worth reading and creative, this is a necessity. If it’s longer than 5,000 pixels, then create a simple 300x300 pixel button outlining your graphic. The reason for this is because the “like” and “repin” buttons are at the top of the submission. If they have to scroll too far town to view the entire piece, chances are they aren’t going to scroll up to click on those buttons. For me the ideal image is 600x3000 pixels.”

Simple enough? Questions?

Now… if you wanted to create something like photoshop, without taking classes in order to understand photo editing… you may consider using Microsoft excel… this is something John Parkes taught me a couple months ago and it has given me a huge confidence boost—as I’m sure it will you… (excel example: baby at the beach)

Now simply follow the upload process…

3) When to Pin Content

Okay… now that you know how to develop your Pincontent… It is important to know when to Pin you content to ensure your content is displayed within your target market---before the world! I have found the best time to pin is between 4AM (MST) or 6AM (EST) and 4PM (MST) or 6 PM (EST). This is all I can tell you for now… more in our next video… and don’t worry…

You will be rewarded for your efforts when we

arrive at video four… Here you will discover

“Leveraging PinPower to Go-Viral!” 

To sum-up what this means—you may have

used or heard others use the word “VIRAL…?”

 Well… friends… what excites me and so many

others is how much even just one effective Pin,

if pinned at the right time, with the right content,

can go from one impression to thousands in just

minutes…  that’s all I will say… I’ve probably said too much!

This will be the case with many of the subsequent videos, so you will want to mark your calendars for the next four Fridays from 4-5pm MST! Trust me, this will be one of the BEST spent hours for your business… and as you may recall on the advertisement for this webinar series… This is a special sneak peak of how to market with Pinterest …. After these live videos have run their course… this series will come at a monetary price!

That’s it for our presentation… I’m Lance King. Looking forward to connecting with you next Friday at 4pm Mountain Standard Time.

Thanks. I hope this has been a value for you…many questions should have been answered… if not.. they will be in our next presentation. From now until then begin exploring Pinterest by setting up your profile page… If you need an invitation to become a user e-mail pinguru83@gmail.com. I especially hope you now have a greater vision of how pinterest can generate leads for your business!!! Happy Pinning!