Pinterest Marketing for Increased Cashflow Webinar

Pinterest Marketing for increased Cashflow may also be seen on Youtube:
http://www.youtube.com/watch?v=jX306y6PUMg

Turning Pinterest Traffic into Residual Cashflow Webinar Text #2

Offerboard Profile Page

Welcome to the second video within the Pinterest Dividends Series
…titled Offerboard Profile Page… will be talking about how to create
your pinterest profile to reflect your business offers—This video will
be absolutely critical in perpetuating your pinterest traffic forward
because you will be able to peak over my shoulder as I walk you
through the process of how to create your Pinterest Brand~!

If you have recently joined the webinar… e-mail pinguru83@gmail.com so you can watch the 1st of the series… this video tells my story and illustrates the reason for this series!! So e-mail pinguru83….

With this All subsequent videos, you will
want to mark your calendars for the next four Fridays from 4-5pm EST!
Trust me, this will be one of the BEST spent hours for your business…
and as you may recall on the advertisement for this webinar series…

This is a special sneak peak of how to market with Pinterest …. After
these live videos have run their course… this series will come at a
monetary price! More on that later… Now… close any other programs running…
You will need to and want to devote all your time… attention… and energy to this video

If you are following the step by step process and monitoring your week to week success…
In order to have both the presentation and your pinterest profile open simultaneously you will wantto…
I hope all viewers are taking this actionable investment… I hope all will update me
With their progress at guruexpert.blogspot.com
(4 second pause)



-The focus of each of these 5 videos is
Turning Pinterest Traffic into Residual Cashflow for your business!
I am confident the principles shared today and throughout this series
will empower any practioner of the principles taught to witnesss
this become a reality!!!

4-Before we move into the details this video… Please write down
any questions you have now and later in the presentation…
I’m certain many of your questions and curiosities will be
answered during the video. During this presentation, there will be opportunities

To ask these questions as they pertain to our current topic of conversation…

Now, let’s walk through the 3 Expectations of this video….
First…. Whether you are already a Pinterest user and are actively
Marketing or are developing your Pinterest Profile from the ground up…
You WILL gain effective insights into
1) Your Pinterest Audience
2) Effectively developing your Pinterest Profile Page
3) Gain a Pinfollowing Today!

My #1 Objective of this video is to motivate viewers to effectively develop
Their Pinterest Profile and begin cultivating an active community of followers today!

(4 second pause)
To recap the power of Pinterest…
As you now know…Pinterest has the attention of millions of businesses.
You being one of them….
This may be because, according to a recent referral traffic report published by Shareaholic,
In 2011… Pinterest drove more traffic than LinkedIn, Google Plus, Reddit, and Youtube…combined.
This chart… found on my blog… shows Pinterest being just .01% behind Twitter for the 4th Spot
and .02% behind Google, who currently sits in 3rd place. How Amazing is that! This young online marketingis in its infancy …. I know the power behind this platform because
I receive over 10,000 pageviews blogging each month…  Imagine the power of Pinterest
For your business…. Awesome!

Do you have you Pin It button installed on your toolbar?
As promised… I will take about a minute showing you how to do this…
As … this will be the first item of business upon becoming a member of this community!

Regardless of where you  are at within Pinterest… move your mouse over the “About” text
in the top left-hand corner of Pinterest…
as indicated in the text below …. You first ensure your bookmarks toolbar is Displayed
… With Google Chrome…This is done by clicking on the wrench icon on the vey upright
corner of your browser screen… by the way … if using a different browser…
the video below will act as 50 second guide…

After clicking the wrench icon… scroll over bookmarks… then… show bookmarks bar…
This tool bar should now be displayed… Now… simply drag the Pin It button to the toolbar!
Easy Enough, right? You have now unlocked the ability to Pin any picture, video, and even banner ads from almost any webpage to a Pinboard on Pinterest…

Moving forward… as you probably know...even more important than understanding your
Product or service… is understanding the market segment you are attracting!

It is important to remember that you are entering a community of people
who primarily use this networking platform to simply organize and share pictures they value.

These men and women most likely joined Pinterest because they are
passionate about building a profile of valuable images that will benefit
both themselves and others following. Therefore it is important to post
quality pictures that will more than draw others to a business offer,
but will help them see that you are a person with similar interests.

Now, you may be thinking.. .Lance… this is common knowledge
With ALL social networking sites… I preface the development of your
Pinterest Profile because… if done Effectively… you could benefit
Having followers at this capacity…. Leandro Toledo is one example of
how important it is to consider your own interests and that of others…

Leandro has about 900,000 followers…. Yeah… he’s pretty much a SUPERSTAR!
…People know him….
Seriously though… This is powerful! What do these followers mean?
This means that Anytime he pins a picture… that picture is displayed on the top of his followers
Pinterest Page…. If at ANYTIME Anyone of his 900,000 followers repin any of his pins throughout the day
… that pin would then be displayed at the top of his/her follower Pinterest Page.
From there… if any of their followers repin that pin… yeah… I think you get the idea…
Have you ever heard of a link chain…  an MLM… similar model? Powerful! More related to
The Strategy of pinning in our next video! You’ll love it!
(pause 4 seconds)

Note the description for Leandro’s profile page… He is passionate about creativity … especially humor…
He says he is here because he loves sharing the things he finds interesting…
Leandro is a model example of the average contributor to Pinterest…

And his profile has been an excellent example of what an
effective Profile Page looks like… let’s talk about the details of what makes up an
effective profile page!

When looking at this profile…What is are the first things that captivate?
(4 second pause)
The first may be the picture… then… the description….(aka the story)
…after your eyes scan the person’s story…you may notice the facebook and other icons..
What will inevitablely catch  your eye is the content below…
Let’s look a little deeper into these three… the picture…story… icons… then we’ll look into the content …

When creating a picture for a business… remember three things…
First… the face, image, or avatar becomes the only image the viewer has to connect
you with your content

Second… the image should reflect the content being pinned

And third…as people connect with your pinboards and images they will see your profile
picture often.... therefore create a profile picture that people can see clearly... if an image of
a person...be certain the picture makes a good use of the space provided. Because this is a picture-oriented social community... profile pictures matter!

Let’s look at a couple of other examples to reference…

Questions?

When creating your description, consider these three things:

1) This is your opportunity to tell your story in 30 words or less...
2) Parallel your description content with your pinboard content
3) Make use of hastags if you are going to pin content that you want to
be searchable based on the hashtage. If you are unfamilar with hashtags...
you are in for a treat... similar to twitter... when marketing content....
a number sign before a word will gift-wrap that particular word as a searchable
keyword within Pinterest. Therefore, you may consider including a hashtag in front
of a keyword or keywords that will be included in some of all of your pins... More with
the power of hastags in our upcoming video.

Let’s look at a couple examples…

Questions?

The icons on the profile page are hyperlinked, meaning... if people click on an icon they will be taken to a website. Let’s walk through howto create these icons..

If we goto settings and scroll down… there is an area to input your location, website… and … if you want to quickly sign in to Pinterest via facebook or twitter… then … you will need to turn on this accessibilityon either Facebook … as seen directly below the profile picture… or …twitter… found just below that….

If you are also using Facebook for online marketing…you may consider publishing your Pinterest activity to your facebook timeline. This means that each pin… comment… re-pin… or like done with pinterst… is …. In essence also done on Facebook… because your Facebook fans will the activity with each Pin… Use your judgement on this option… If your facebook page is set-up for business …. This could be a tremendous advantage.

Questions?

Now… I want to focus on the meat of each of the pinterest profiles we have talked about… the pinboards… only as you have probably noticed… I call them Offerboards… reason being… If you are an entrepreneur like Russell Brunson… he has several offers he is promoting now… and will continue developing offers in the future… therefore…in an effort to build value for the community you are serving…

I create pinboards around specific offers already being promoted or being developed to launch in the market.

Whether you are brand new to pinterest or are already pinning and generating traffic to your business, video three, titled, “Content PinStrategy,” will inform you on how to pin effective content that will captivate viewers and generate leads for your business, instantly!

Our Next Video is Offerboard Profile Page… reminder,--we will be talking about how to create your pinterest profile to reflect your business offers—This video will be absolutely critical in perpetuating your pinterest traffic forward because you will be able to peak over my shoulder as I walk you through the process of how to create your Pinterest Brand~!  This will be the case with many of the subsequent videos, so you will want to mark your calendars for the next four Fridays from 4-5pm EST! Trust me, this will be one of the BEST spent hours for your business… and as you may recall on the advertisement for this webinar series… This is a special sneak peak of how to market with Pinterest …. After these live videos have run their course… this series will come at a monetary price!

That’s it for our presentation… I’m Lance King. Looking forward to connecting with you next Friday at 4pm Mountain Standard Time.

Thanks. I hope this has been a value for you…many questions should have been answered… if not.. they will be in our next presentation. From now until then begin exploring Pinterest by setting up your profile page… If you need an invitation to become a user e-mail pinguru83@gmail.com. I especially hope you now have a greater vision of how pinterest can generate leads for your business!!! Happy Pinning!

Going Viral on Pinterest: Driving Big Traffic and Making Pinterest a Real Marketing Solution

Posted by Colby Almond to Social Media

When I was first introduced to Digg in 2007 I didn’t leave the computer until I absorbed every piece of information that Kevin Rose made available to me. When I switched over to Reddit in 2008, I found the content even more enthralling and gave out upvotes until my fingers bled on nearly ever subreddit. A little over two months ago my girlfriend, Alaina was on her laptop on the couch totally enchanted by some type of site I had never seen before. However, I knew the passion and attention she was giving the site was all too familiar. There she was pinning and repinning content onto her boards like it was her job. As a marketer of nearly seven years, I absolutely knew this “Pinterest” thing was going to be huge. I never would have expected, however, that it would change the world of viral marketing so quickly.

It was during that month of January that Pinterest exploded from a casual social network to an absolute powerhouse of over 10 million users. By this point, it was driving more referral traffic than Google+, Youtube, and LinkedIn. For a social network remaining under the radar for the marketing industry, these are numbers that can’t be ignored.

The Power behind Pinterest

The best way to understand the power behind Pinterest is to compare it to the last ruler of viral traffic: The Front Page of Digg. We all remember the stunning days of 2007-2008 when reaching the front page of Digg was considered a milestone in your career. When developing content specifically for Digg was fun and actually reaching the front page was cause for celebration . . . and panic as your servers soon overloaded with traffic and eventually crashed. Those were fun times, indeed, and I have missed them ever since Digg’s mishap that resulted in a mass migration to other social networks.

I still remember my first Digg front page in 2008; I even printed it out and thought about framing it at that point in my career. Below is the actual data from my first three “Front Pagers” and what I thought would be the best traffic that I could ever drive to a website in a 24 hour time-frame.

In 2008 on a good day the front page of Digg could drive around 30-50 thousand visitors in a 24 hour time span. After the content was off the front page, it often disappeared into oblivion to never be seen again. That was the life of viral marketing back then and a lot of people have said since Digg’s demise that it would never be possible to reach those levels again.

However, I’m here to tell you that in the past two months I have not only reached those levels again, I have completely obliterated the old “Digg Effect”.

Below are the analytics from a single piece of content created for my personal site nearly over two weeks ago geared specifically towards Pinterest. As you can see, there’s a HUGE difference between the two.

Not only did this one piece of content nearly triple the traffic that was produced by the old Digg, but the average time spent on site is nearly 2 minutes and 43 seconds. This is exponentially better than the 12-13 seconds regular content is awarded from going viral on other social networks. The best part about going viral on Pinterest, however, is that once it hits its peak the traffic simply doesn’t stop. With the site’s growth in unique users and ability to “repin” and share, viral content will continue to bring in thousands of daily visitors for up to 3-4 weeks.

So how did I go about getting 46 thousand repins from one piece of content on my personal site? It’s all about the content, baby.

Understanding the Pinterest Community

When I started researching how to better understand the Pinterest community and its users I was met with some criticism. Being told “I’m revoking your man-card” or “you’re wasting your time” were the most frequent. However, as I soon began seeing results my peers began to ask me if I was casting some type of voodoo magic over the Pinterest users. I have played D&D before and I do have a set of dice, however, I am no magic user when it comes to Pinterest.It's not about knowing what women want, it's about knowing what the community wants.

The real secret to understanding the Pinterest community is this: IT’S JUST LIKE EVERY OTHER SOCIAL NETWORK. Just like Digg, Reddit, Facebook, and Twitter . . . pictures of cute animals and memes run rampant. While there are some exceptions to this rule, there isn’t a day that goes by that I don’t see something from Reddit hit the popular page of Pinterest. Yes it’s true that throwing up a picture of Ryan Reynolds shirtless or of Ryan Gosling “Hey Girl-ing” a kitten will probably get you thousands of repins, it will never result in any traffic through to your site. The most important thing to remember is that the users of Pinterest are looking to share and repin creative ideas and advice.

There are thousands of infographics being submitted to Pinterest on a daily basis. However, I can count on my hand how many infographics I’ve ever seen make it to the popular page of Pinterest. When it comes to going viral, making the popular page is an absolute necessity in the effectiveness of your content. While infographics might work on every other social network, they just aren’t what the Pinterest users are looking to share. The whole point of infographics is to visually interpret data in a way that’s appealing to the users. While information and knowledge is extremely convenient, it just doesn’t fit in well with the ideals of Pinterest. Every few years there is a change in the trends associated with the design of content for social sites. While infographics have been a hot item for years, they just aren't working at the level I've seen with other content on Pinterest.

That’s why the team at 97th Floor and I are proud to share with you what we believe is the first of a new type of visual content: Instructographics.

Instructographics for Pinterest:

Since the term of “instructographics” has never been used before, I guess I should provide a formal definition. Instructographics are a vertical representation of creative ideas or steps that guides the user to a specific deliverable. It doesn’t matter if it’s a recipe, hairstyle, do-it-yourself project . . . instructographics work on nearly any level. Why do these graphics work better than infographics on Pinterest? It’s simply because the instructographic walks the user through a series of instructions that will result in something useful in real life.

Pinterest is all about the sharing of ideas and the instructographic is the perfect type of content for doing such.

So how does one go about constructing an instructographic? At 97th Floor we use the following methods when setting up one of our many Pinterest marketing campaigns:

Step 1: Find an Idea

For this step it’s pretty simple, just find an idea of a cool concept or creation that you think would go over well in the Pinterest community. The possibilities are endless; however, make sure the idea is something that you’ve never seen before.

Do you have an idea that is just so brilliant that it’s never been seen before? Good, that’s what you’ll need. After you’ve determined exactly what you want to share with the community, get your team together and start brainstorming the processes you’ll need to take to get to a final product. While you could probably make a monster instructographic outlining every single detail, I believe in K.I.S.S (Keep It Simple, Stupid).

Step 2: Begin the Design

After you’ve determined exactly what content your instructographic will contain, begin designing a basic step by step vertical guide. It is important to remember to keep the title of your instructographic as visible as possible as it will be the first thing viewed by the users of Pinterest.

Step 3: Upload to your Client Site

Unlike other social networks that give major notice to the URL that the image is uploaded on, Pinterest gives very little attention to this element. As long as the content is remotely similar to the site and looks like it fits it will be just find with Pinterest.

Step 4: Size it Correctly

What’s the difference between 40 visitors to your site from an instructographic and 40,000? The size of your content. As long as your content is longer than 2,500 pixels it will be unreadable by the Pinterest users. Anything smaller and Pinterest will magnify the image so that it's readable on the site (meaning there's no reason to click through to your page). This forces them to click on your submission, through to your page to view the content. If it’s something that’s worth reading and creative, this is a necessity. If it’s longer than 5,000 pixels, then create a simple 300x300 pixel button outlining your graphic. The reason for this is because the “like” and “repin” buttons are at the top of the submission. If they have to scroll too far town to view the entire piece, chances are they aren’t going to scroll up to click on those buttons. For me the ideal image is 600x3000 pixels.

Step 5: Submit and Pin!

When your instructographic is ready to be shared, there are several important elements that you should keep in mind before submitting to Pinterest.

If you're still having troubles understanding the intricacies of the instructographic below is one 97th Floor recently designed for a client which received 14,000+ repins:

The Pinterest Popularity Algorithm

Like every other social network in the realm of the internets, there is a science behind going popular on Pinterest. This is no way considered gaming the Pinterest site, however, it will give your content the best chance possible to make it to the popular board.

Once every piece of content is submitted it is placed onto the top of the specific category pages. Getting to the top of these pages is essential to going viral on Pinterest. Consider these category pages your springboard to the popular page. You do not need an established or aged account to get to the top, however, there are some elements that will block your attempts. Every piece of content is placed onto the top of the category pages barring it doesn’t break any of the following guidelines:

• You’ve submitted within the past hour
  • It seems that in an effort to combat spam, Pinterest has limited every user account to ONE piece of content on the category pages per hour. We tell all our clients to hold off on the pinning up to three hours before we’re ready for a content push.

• You’ve hosted your content on Imgur
  • I have no idea why Pinterest has done so, but any piece of content hosted on Imgur will not make it to the top of the category pages. I’m guessing this is a maneuver to differentiate themselves from Reddit, however, no one has explained the reasoning quite yet. Just beware if you plan on rehosting content on your site.

Timing the Submission

As with every social network, there is a specific time that you can submit that will give you the best chance of reaching the front or popular pages. Pinterest is no different as their users tend to be more active during different points of the day. The goal as a content creator is to get your content onto the site when it is least competitive yet most effective. With Pinterest this time tends to be between 5-7AM and 5-7PM EST. The reason for this is because the majority of users are either waking up or getting off work to check their Pinterest boards. Since this is the case, you want to submit your content at least one hour beforehand to ensure that it will be visible to the most people at the right time.

Monitoring Your Content

After your content has been submitted to Pinterest and gone viral, it is important that you check the popular boards routinely to see if your content has been rehosted on any different sites or blogs. As the creators of the content you are entitled to every visitor that it receives. Unfortunately sites such as 9Gag have included the “Pin It” button allowing the users to direct 100% of the traffic to their site. I have found that if you ask the user that pinned your content from a site like this to nicely to change the URL, they will abide. While it might seem tedious and time consuming, this is essentially thousands of visitors that your client will be missing out on if you do not follow through.

Conclusion

Pinterest is here to stay and if it’s not in your marketing plans yet, it very well should be. I expect Pinterest to double in size and traffic potential in the coming months. It’s important to remember that while the majority of Pinterest users are women, more men are starting to migrate over due to its easy usability and creative content. Don’t be one of those companies kicking themselves in a few months because you didn’t get in on the trend. They said Facebook would never take over Myspace and Twitter would be useless to social marketing. Experts are saying the same thing about Pinterest right now. I’m here to tell you they’re wrong.

About Colby Almond — I'm Colby Almond and I'm a marketer with 97th Floor and I've been in the game for nearly 7 years. I live, breath, and sweat social media and creative content. I'm also the most devoted UNC fan you'll ever meet. Visit www.colbyalmond.com for more awesome information.

SEO MOZ Article Link: http://www.seomoz.org/blog/going-viral-on-pinterest-driving-big-traffic-and-making-pinterest-a-real-marketing-solution

Pin Your Articles to Increase Your Exposure

Pin Your Articles to Increase Your Exposure

Penny, Managing Editor

Educate, Motivate, and Inspire with Your Articles on Pinterest

Commonly described as one of the most addicting social networking platforms, Pinterest is a web-based “pinboard” that’s a convenient way to pin anything you find interesting or motivating to share with the world.

You can use Pinterest to your advantage by pinning your articles to increase your exposure. Pinning your EzineArticles.com published articles helps you build a bridge of trust:

From Pinterest (point of entry) to EzineArticles.com (bridge of trust) to your blog or website (safe-landing).

As a Pinterest user, you can upload and link to anything you want to share with others, repin everything that sparks you interest, comment on or like other users’s pins, and easily organize your pins onto Boards.

The pins or images link to the original source, which in turn increases the source’s exposure. Should another user become interested in a pin, they will click-through to the source’s website for more information. If they like what they see, they will repin it.

Not on Pinterest? If you know someone who is already on Pinterest, ask them to send you an invitation. Otherwise, you can request a Pinterest invite (for more information about joining Pinterest click here).

If you already have a Pinterest account, here’s how you can pin your articles:

First of all, you need an image that’s highly relevant to your article, as well as original and sharable. To do this, you can:

• Create the image yourself. This is the easiest method, although it might not be the most polished. There are several apps you can download to give even the most amateur photo that little something extra to attract Pinterest users and increase your chances of getting your pins repinned.
   
• Invest in (or make friends with) a graphic designer. If you don’t have a friend with whom you could barter services, scope out freelancing websites to request an original, polished image.
   
• Purchase stock images. If you are looking for polished work for your pins, but don’t want to put in the effort to develop and cultivate the images yourself, try websites, like iStock Photo or Shutterstock, which provide pay as you go images and/or subscriptions to purchase images.

Once you have an original image that corresponds with your article, follow these steps from yourPinterest account:

1. Select “Add +” and then select “Upload a Pin”
2. Select “Browse” and then open an image from your computer
3. Select a relevant Board to categorize your pin*
4. “Describe your pin” by providing a hook and the title of the article in 500 characters or less
5. Select “Pin It” and then select “Edit”
6. In the “Link” field, paste the URL to your published article, select “Save Pin,” and you’re done!

*Tip: Don’t use Board names relevant only to you, e.g. “My Articles.” Use keywords relevant to your niche to increase your pins ability to be searched. For example, let’s say dog grooming is your niche. Relevant keywords to create Boards may include “Dog Breeds,” “DIY Dog Grooming,” etc.

Pinterest users pin and repin items to be inspired, to be motivated, to connect with others, and to discover new things. Bear this in mind and use the above strategy to increase your exposure and credibility today.