Pinterest Usage Statistics 2012 [Infographic]

by Ansel Alexander

Pinterest has shocked the social media world by growing to one of the most popular social sharing platforms in a very short period of time.

In order to understand how Pinterest has been able to attract so much attention, it helps to take a look at the usage statistics of Pinterest and identify who Pinterest’s users are, what they’re using the service for and how often they’re using Pinterest.

Recently, an infographic (posted below) was recently published by The Huffington Post that provides us with a slew of user statistics regarding Pinterest.

Pinterst Usage Statistics Infographic Highlights:

1. Pinterest users spend an average of almost 16 minutes on the site per visit (12.1 for Facebook).
2. 50% of Pinterest users have children.
3. Almost 70% of Pinterest users are female.
4. 97% of Pinterest’s Facebook fans are women.
5. As of January 2012, Pinterest had received just under 12 million unique visits.
6. Pinterest receives almost 1.5 million visitors each day.
7. Pinterest provides more referral traffic to other sites than Google+, YouTube and LinkedIn combined.

Click Infographic to Enlarge